Strategic Partnerships Leverage the Mandalay Bay location and Las Vegas fight culture to build cross-promotions with hotels, casinos, event organizers, and tour operators. Create bundled experiences such as museum visits paired with live fights, hotel stays, or VIP access for fans traveling to Las Vegas.

Merchandising Growth Capitalize on the museum’s retail focus by expanding licensed memorabilia and exclusive product collaborations, and explore e-commerce channels to reach global fight fans. Partnerships with autograph suppliers, artists, and apparel brands could broaden inventory while maintaining a lean team.

Digital Experience Your current tech stack suggests opportunities to modernize digital experiences through cloud-based visitor management, CRM, and enhanced e-commerce and analytics. Implementing marketing automation and data dashboards can help convert curiosity into tickets and merchandise purchases.

Resource Optimization With a lean headcount, consider outsourcing IT, digital marketing, and sales development to scale outreach to fighters, brands, and hospitality partners. A dedicated partnerships program can be managed by external partners while the museum maintains core storytelling.

Market Positioning As the world’s first boxing and MMA museum and located in the Fight Capital of the World, the business has a unique competitive edge for licensing, sponsorships, and collaborations with fight brands and event organizers. This positioning can unlock sales opportunities across hospitality, media, and merchandising partnerships.