Digital restaurant growth Figure 8 specializes in growing digital revenue for multi-unit restaurants by building and optimizing off-premises sales channels, presenting a sales opportunity to pitch expansion into more channels or deeper optimization of current platforms for clients with a large restaurant portfolio.

Holistic optimization Their approach links operations, technology, finance, and guest experience, suggesting opportunities to offer integrated services that align POS, loyalty, ordering, and analytics for unified performance improvements across multiple locations.

Strong partnerships Past collaborations with PepsiCo and Zuul Kitchens indicate a track record with large brands and ghost kitchen networks, signaling potential to pursue enterprise restaurant groups, franchise operators, and virtual brand platforms seeking scaling and digital revenue consulting.

Tech stack leverage Utilizing AWS, HubSpot, Webflow, Google Analytics/Tag Manager, and modern delivery tech implies opportunities to upsell advanced analytics, automation, CRM integration, and performance marketing services for data-driven growth.

Leadership momentum Recent executive hire of a VP of marketing and sales signals growth and an expanding go-to-market, presenting a chance to engage in strategic partnerships, enterprise pilots, or venue-focused initiatives aligned with their increasing market reach.