Insights

AI enabled growth Figured has recently launched AI capabilities across its agricultural financial management platform, signaling a strong opportunity to upsell advanced analytics, predictive budgeting, and automated decision support for farms seeking smarter profitability tools.

Scale for advisors With usage by 35,000+ farms and a focus on automating compliance for accountants and advisors, there is a clear cross-sell path to financial services firms and cloud accounting partners looking to broaden their advisory offerings and increase recurring revenue.

Integrations ecosystem Figured already integrates with Xero, QuickBooks Online and MYOB, plus other farm management software, presenting a chance to pitch enhanced data connectivity, API powered collaborations, and value-added integration services to larger agribusinesses and service providers.

Global growth play Existing international footprint across Australia, New Zealand, the UK and the US suggests opportunities to expand white-label, regionalized features, currency/tax localization, and localized support for new farm segments or rural banks in target markets.

Financial health signals With revenue in the mid tens of millions and a mid-size employee base, Figured is positioned for mid-market expansion; sales efforts can emphasize scalable platform deployment, enterprise contracts, and managed services for larger farming operations seeking enterprise-grade controls.

Figured Tech Stack

Figured uses 8 technology products and services including Twitter Ads, Facebook Pixel, Amazon Web Services, and more. Explore Figured's tech stack below.

  • Twitter Ads
    Advertising
  • Facebook Pixel
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • SQL
    Database
  • MongoDB
    Database
  • Google Cloud Platform
    Infrastructure As A Service
  • Preact
    Javascript Libraries
  • Magnific Popup
    Web Tools And Plugins

Media & News

Figured's Email Address Formats

Figured uses at least 1 format(s):
Figured Email FormatsExamplePercentage
First.Last@figured.comJohn.Doe@figured.com
95%
First@figured.comJohn@figured.com
4%
First.Middle@figured.comJohn.Michael@figured.com
1%

Frequently Asked Questions

What is Figured's official website and social media links?

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Figured's official website is figured.com and has social profiles on LinkedIn.

How much revenue does Figured generate?

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As of July 2026, Figured's annual revenue is estimated to be $10M - $25M.

What is Figured's NAICS code?

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Figured's NAICS code is 5112 - Software Publishers.

How many employees does Figured have currently?

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As of July 2026, Figured has approximately 84 employees across 4 continents, including OceaniaNorth AmericaEurope. Key team members include Ceo: D. D.Ceo: J. G.Chief People Officer: Z. A.. Explore Figured's employee directory with LeadIQ.

What industry does Figured belong to?

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Figured operates in the Software Development industry.

What technology does Figured use?

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Figured's tech stack includes Twitter AdsFacebook PixelAmazon Web ServicesSQLMongoDBGoogle Cloud PlatformPreactMagnific Popup.

What is Figured's email format?

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Figured's email format typically follows the pattern of First.Last@figured.com. Find more Figured email formats with LeadIQ.

When was Figured founded?

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Figured was founded in 2014.
Figured logo

Figured

Software DevelopmentAuckland, New Zealand51-200 Employees

Figured is a mid-sized software company based in Auckland, New Zealand, that specializes in farm financial management software for farmers and their accountants. The platform consolidates real-time financial data to support decision-making and profitability, extending beyond spreadsheets with capabilities for livestock tracking, crop management, budgeting, and forecasting. It integrates with cloud accounting systems such as Xero, QuickBooks Online, and MYOB to bring data from multiple sources into a unified view.

In May 2026, Figured expanded its platform with AI capabilities to enhance agricultural financial management. For accountants and advisors, the system supports scalable advisory work by automating compliance tasks and equipping farming clients with tools for strategic planning, while farmers gain clearer visibility into financial performance to support planning. The platform is designed to facilitate collaboration among farmers, accountants, banks, and rural advisors, sharing a real-time data view across partners, and the company serves customers in Australia, New Zealand, the United Kingdom, and the United States.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    Figured's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    Figured's revenue is estimated to be in the range of $10M - $25M

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