Insights

Growing Market Presence Figured has established a strong customer base with over 35,000 farms across Australia, New Zealand, the UK, and the US, indicating a robust demand for agricultural financial management solutions and a significant opportunity to expand further into these markets.

Technology Integration With seamless integration into popular cloud accounting platforms like Xero, QuickBooks Online, and MYOB, Figured aligns with existing financial systems used by target clients, simplifying onboarding and encouraging cross-platform adoption among farming and accounting sectors.

Recognition and Innovation Receiving the AusAgritech Scale-Up Award highlights Figured's reputation for innovation and growth potential, making it an attractive partner for technology-focused collaborations and investment opportunities aimed at scaling solutions.

Product Evolution Recent updates like the Portfolio Modelling feature and one-click reconciling of Xero actuals demonstrate ongoing product development, which can be leveraged to upsell advanced features and tailored financial management tools to existing clients.

Expansion Opportunities Having launched in London and partnered with industry leaders such as Agworld and Darby Capital Partners, Figured signals growth intentions and international expansion prospects, opening doors for sales teams to target expanding networks and new geographic territories.

Figured Tech Stack

Figured uses 8 technology products and services including LiveIntent, Hotjar, MYOB, and more. Explore Figured's tech stack below.

  • LiveIntent
    Advertising
  • Hotjar
    Analytics
  • MYOB
    Business Process Management
  • Snowflake
    Data Management Platforms
  • JSON-LD
    Javascript Frameworks
  • Vue.js
    Javascript Frameworks
  • Clipboard.js
    Javascript Libraries
  • Magnific Popup
    Web Tools And Plugins

Media & News

Figured's Email Address Formats

Figured uses at least 1 format(s):
Figured Email FormatsExamplePercentage
First.Last@figured.comJohn.Doe@figured.com
49%
First@figured.comJohn@figured.com
2%
First.Last@figured.comJohn.Doe@figured.com
49%

Frequently Asked Questions

Where is Figured's headquarters located?

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Figured's main headquarters is located at Auckland New Zealand. The company has employees across 4 continents, including OceaniaEuropeNorth America.

What is Figured's official website and social media links?

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Figured's official website is figured.com and has social profiles on LinkedIn.

What is Figured's NAICS code?

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Figured's NAICS code is 5112 - Software Publishers.

How many employees does Figured have currently?

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As of March 2026, Figured has approximately 85 employees across 4 continents, including OceaniaEuropeNorth America. Key team members include Ceo: D. D.Ceo: J. G.Chief People Officer: Z. A.. Explore Figured's employee directory with LeadIQ.

What industry does Figured belong to?

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Figured operates in the Software Development industry.

What technology does Figured use?

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Figured's tech stack includes LiveIntentHotjarMYOBSnowflakeJSON-LDVue.jsClipboard.jsMagnific Popup.

What is Figured's email format?

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Figured's email format typically follows the pattern of First.Last@figured.com. Find more Figured email formats with LeadIQ.

When was Figured founded?

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Figured was founded in 2014.

Figured

Software DevelopmentAuckland, New Zealand51-200 Employees

Figured is farm financial management software built for farmers and their accountants. We help agricultural businesses move beyond spreadsheets to make better decisions and improve profitability with real-time financial data.

Trusted by 35,000+ farms across Australia, New Zealand, the United Kingdom and the US, Figured integrates with cloud accounting platforms like Xero, QuickBooks Online and MYOB, plus other leading farm management software—bringing all your data into one place for livestock tracking, crop management, farm budgeting and forecasting.

For accountants and advisors, Figured helps you scale your advisory practice by automating compliance work and giving your farming clients the tools they need for strategic planning. For farmers, Figured gives you clear visibility into your financial performance so you can plan with confidence.

Everyone works from the same real-time data, making collaboration between farmers, accountants, banks and rural advisors seamless.

Section iconCompany Overview

Headquarters
Auckland New Zealand
NAICS Code
5112 - Software Publishers
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Figured's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Figured's revenue is estimated to be in the range of $1M$10M

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