Growth in Product Line Filterbuy has recently launched new high-performance air filters, such as the 20x25x4 and 20x20x1 models, indicating an opportunity to upsell to existing customers seeking enhanced indoor air quality solutions.
Expansion Activities The company has significantly increased its workforce, hiring up to 120 employees in 2021 and additional staff in subsequent years, which suggests capacity expansion that can support larger order volumes and longer-term sales relationships.
Market Focus Operating exclusively within the U.S. with a focus on residential and commercial air filtration, Filterbuy presents opportunities to target both homeowners and small to medium-sized businesses concerned with indoor air quality.
Mid-Size Financial Profile With revenues estimated between $50 million to $100 million and a dedicated manufacturing base, Filterbuy is positioned as an attractive prospect for distribution partnerships and supply chain collaborations in the building materials sector.
Digital Marketing Reach Utilizing a mix of digital tools including Bing Ads, TikTok Pixel, and YouTube, Filterbuy actively engages in online marketing, offering sales teams a pathway to expand digital outreach and targeted advertising to increase customer acquisition.