Market Position Targeted expansion opportunities within the Prescott and Quad-City automotive market, leveraging Findlay Auto Group’s multi-brand presence (Buick GMC, Toyota, Subaru) to cross-sell and upsell dealership services to existing Toyota customers seeking broader brand options.

Mid-Size Scale Leverage a lean team (11-50 employees) to deploy focused, high-ROI sales plays such as appointment-driven showroom visits, service pickups, and digital engagement campaigns that maximize sales per customer without heavy overhead.

Event Driven Capitalize on upcoming Rise Canyon Golf Tournament and other local events to generate brand awareness, collect leads, and offer exclusive incentives to attendees, turning sponsorships into short-cycle test drives and service appointments.

Digital Footprint Utilize existing tech stack (Google Ads, Microsoft Advertising, StackAdapt, Snowplow, CDK Global) to retarget prospects, prioritize high-intent search terms, and nurture leads through SendGrid communication to improve showroom conversions.

Revenue Levers Focus on cross-brand promotions across Buick GMC, Toyota, and Subaru inventories to boost average order value, while promoting service retention programs to stabilize revenue and create recurring customer engagement.