Product catalog launch Capitalize on the 2025 FinishWorks Product Catalog release to drive outreach, highlighting updated coatings, supplies, and equipment bundles to existing and prospective customers seeking modern finishing solutions.

North America footprint Leverage their two manufacturing facilities and multiple North American locations to position FinishWorks as a reliable local supplier for distributors and end-users, offering faster lead times and regional service.

Mid-market scale Target mid-sized customers in need of integrated finishing solutions, emphasizing value across coatings, application guidance, and product support to differentiate from larger competitors with broader portfolios.

RPM synergy Explore cross-sell and partner opportunities within the RPM Industrial Coatings Group, aligning product lines and leveraging established channel relationships to expand reach and reduce sales cycles.

Growing revenue potential With a revenue range of 100–250 million and a workforce of 51–200, identify mid-market accounts in related sectors that benefit from bundled coatings, supplies, and service offerings, reinforcing customer lifetime value through ongoing support.