Boutique scale Small firm footprint (2-10 employees) presenting an opportunity to offer high-touch, personalized architecture solutions and scalable services for growth-stage clients seeking boutique design capabilities.

Local footprint Based in Franklin, Michigan with a regional focus; potential to target nearby commercial developers, mid-market institutions, and municipal projects seeking local architecture and planning expertise.

Tech enablement Utilizes modern tools (Squarespace, Google Workspace, JSON-LD, Google Search Console) which can be paired with marketing automation, CRM integration, and project management platforms to streamline client outreach and project delivery.

Financial positioning Revenue under $1M signals opportunity for value-add services such as proposal optimization, BIM/VDC upgrades, and healthcare or education sector packages that fit smaller project scales while expanding margins.

Competitive landscape Operate among large, well-funded firms; emphasize agility, specialized expertise, and personalized client experiences to win mid-size to small-scale projects where large firms may be less nimble.