Unified FX Platform FiREapps offers a single-vendor, pre- to post-trade FX risk solution. Coupled with Kyriba, this creates a compelling upsell to existing treasury customers seeking integrated currency risk, cash flow forecasting, and disclosures within one platform.

Enterprise Targeting Current and historical customers like Kimberly-Clark and Newell Brands demonstrate strong traction among multinational manufacturers and consumer goods firms with significant FX exposure. Focus sales efforts on CFOs and Treasurers in global enterprises to drive cross-sell of ECM and treasury management.

Analytics Advantage FiREappsBI and enterprise currency analytics enable deeper balance sheet exposure management and FX forecasting insights. Position to FP&A and governance teams seeking data-driven FX decisioning and regulatory disclosures.

Global Growth The Kyriba acquisition enables scale across geographies; FiREapps’ ECM capabilities align with global treasury needs for multi-entity corporations. Target multinational firms with cross-border operations and complex FX programs across regions.

Joint Marketing There is opportunity to leverage Pardot and existing press coverage to accelerate pipeline through joint campaigns, case studies, and webinars, highlighting successful modernization of currency risk management.