Acquisition Opportunity Firland was acquired by Sportadvisory and SFC to form an Ice Division, indicating heightened activity in the ice facilities market. This creates a potential sales window for ice-related equipment, facility upgrades, and service contracts aligned with the new division’s growth plans.

Growth Potential Revenue range of 10–25 million and 11–50 employees suggest a mid-market operation with funds available for expansions, capital projects, and technology enhancements across their facilities and customer experiences.

Technology Stack Current tech includes WordPress, Google Cloud, Office 365, and site optimization tools. There are opportunities to offer digital transformation services, website/booking enhancements, CRM integrations, data analytics, and cloud-based facility management solutions.

Facilities Network Based in Lewiston, ME with participation in a broader national network via the SFC. Prospects include cross-market partnerships, facility renewals, and national procurement programs for equipment, branding, and maintenance across multiple locations.

Industry Alignment Active in recreational facilities and ice-related operations, with a known comparison to larger ice rink operators. Potential sales angles include ice maintenance gear, refrigeration systems, scoreboards, safety and XSS-protected web infrastructure, and occupancy/visitor experience enhancements.