What is First Alliance Credit Union's NAICS code?

First Alliance Credit Union's NAICS code is 52 (Finance and Insurance).

Insights

Community Impact The credit union has a strong community focus with partnerships like CoNorth to preserve affordable housing and support community ownership, presenting opportunities to offer social impact financing, affordable housing programs, and local government partnerships.

Digital Growth Recent launches such as Benefits Finder, Round Up Savings, and an Impact CD indicate a willingness to innovate customer experiences and marketing channels, suggesting a need for advanced digital onboarding, personalized financial guidance tools, and performance analytics.

Executive Leadership Recognition of the CEO as Outstanding Credit Union Professional of the Year signals stable leadership and strategic direction, creating opportunities for partnerships in strategic initiatives, sponsorships, and executive-level collaboration on product innovation.

Technology Stack Utilizes a broad tech stack (HubSpot Analytics, Mautic, Dynatrace, Zoom, iCIMS, Calendly, etc.), indicating openness to marketing automation, analytics enhancements, CRM integrations, and UX optimization services to improve member acquisition and retention.

Growth & Productivity Revenue in the mid-range for credit unions and a mid-sized employee base suggest scalable solutions for efficiency, such as cost-effective IT modernization, security, compliance tooling, and scalable member services that support growth without disproportionate overhead.

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First Alliance Credit Union Tech Stack

First Alliance Credit Union uses 8 technology products and services including UserWay, Hotjar, HubSpot Analytics, and more. Explore First Alliance Credit Union's tech stack below.

UserWay
Accessibility
Hotjar
Analytics
HubSpot Analytics
Analytics
iCIMS
Applicant Tracking Systems
Calendly
Appointment Scheduling
Mautic
Marketing Automation
Dynatrace
System Analytics & Monitoring
Zoom
Web Conferencing

Media & News

First Alliance Credit Union's Email Address Formats

First Alliance Credit Union uses at least 4 email formats:

First Alliance Credit Union Email Formats	Example	Percentage
FLast@firstalliancecu.com	JDoe@firstalliancecu.com	86%
Last@firstalliancecu.com	Doe@firstalliancecu.com	10%
First.Last@firstalliancecu.com	John.Doe@firstalliancecu.com	3%
First@firstalliancecu.com	John@firstalliancecu.com	1%

Frequently Asked Questions

What is First Alliance Credit Union's phone number?

You can contact First Alliance Credit Union's main corporate office by phone at

+1-507-288-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is First Alliance Credit Union's official website and social media links?

First Alliance Credit Union's official website is firstalliancecu.com and has social profiles on LinkedIn.

How much revenue does First Alliance Credit Union generate?

As of August 2026, First Alliance Credit Union's annual revenue is estimated to be $50M - $100M.

What is First Alliance Credit Union's SIC code and NAICS code?

First Alliance Credit Union's SIC code is 6062 - Credit Unions, Not Federally Chartered and NAICS code is 52 - Finance and Insurance.

How many employees does First Alliance Credit Union have currently?

As of August 2026, First Alliance Credit Union has approximately 73 employees across 1 continents, including North America. Key team members include Svp-Finance/Cfo: V. M., Assistant Vice President- Retail Experience: K. K. and Assistant Vice President Of Digital Services And Technology: J. H. Explore First Alliance Credit Union's employee directory with LeadIQ.

What industry does First Alliance Credit Union belong to?

First Alliance Credit Union operates in the Financial Services industry.

What technology does First Alliance Credit Union use?

First Alliance Credit Union's tech stack includes UserWay, Hotjar, HubSpot Analytics, iCIMS, Calendly, Mautic, Dynatrace and Zoom.

What is First Alliance Credit Union's email format?

First Alliance Credit Union's email format typically follows the pattern of FLast@firstalliancecu.com. Find more First Alliance Credit Union email formats with LeadIQ.

When was First Alliance Credit Union founded?

First Alliance Credit Union was founded in 1932.

First Alliance Credit Union

Q: How many employees does First Alliance Credit Union have currently?

First Alliance Credit Union has approximately 73 employees.

Q: What technology does First Alliance Credit Union use?

First Alliance Credit Union's tech stack includes Bootstrap, National Mortgage Licensing System, Dynatrace RUM, React, YouTube.

Financial ServicesMinnesota, United States51-200 Employees

First Alliance Credit Union is a community-focused financial services cooperative based in Rochester, Minnesota. It traces its roots to 1932 as the city's first credit union, starting with seven municipal employees, and today serves members who live, work, worship, shop, or study in Olmsted, Winona, Wabasha, Dodge and Goodhue counties. The organization offers a range of financial services aimed at helping members achieve their financial goals. 

Recent developments include the launch of an Impact CD and a Round Up Savings program to support member savings and community priorities. Leadership recognition and partnerships, such as the 2025 alliance with CoNorth Loan Fund LLC to preserve affordable housing in Cannon Falls and the 2026 Outstanding Credit Union Professional of the Year award for its president and CEO, reflect ongoing regional engagement.