Market Leadership First American Equipment Finance ranks among the top equipment finance companies in the U.S. with a strong position in the mid-sized market segment, indicating substantial growth opportunities with large and creditworthy commercial clients seeking equipment financing solutions.

Recognition & Reputation The company's multiple awards for workplace excellence and marketing prowess highlight a reputable brand and a motivated workforce, which can facilitate trusted client relationships and enhance sales outreach efforts.

Growth & Revenue With annual revenues between 250M and 500M and being the 25th largest equipment finance company by new business volume, there is significant potential to expand sales by identifying similar high-value organizations in need of equipment financing.

Customer Focus Awards for being a top workplace for working parents and recognition as one of the best companies to work for suggest a strong employee engagement culture, translating into better client service and opportunities for upselling to existing customers.

Technology & Innovation Utilizing a modern tech stack including ASP.NET, ZURB Foundation, and analytics tools, the company demonstrates technological sophistication, providing opportunities to co-develop integrated financing solutions or target technology-driven firms needing equipment finance support.