Strategic Partnerships There is a pattern of collaboration with financial institutions and CUs (e.g., Dupaco Community Credit Union) and strategic partnerships leadership hires, indicating opportunities to pitch omni-channel merchant services, Co-Branding, and partner channel programs to expand distribution.
Omnichannel POS Recent launch of a point-of-sale system for retailers and restaurateurs signals a readiness to adopt modern integrated payments; propose upsell of integrated payments, POS modules, and value‑added services to existing merchant base and partner networks.
Acquisition & leadership Notable leadership changes and prior acquisition activity suggest a culture open to strategic realignment and growth; target with solution refinements, partner enablement programs, and joint marketing to accelerate revenue through channels.
Growth through alliances Historical partner-driven growth (Strategic Partnerships Manager hires, channel ecosystem) presents a sales path focused on alliance programs, co-marketing, and referral incentives to broaden reach in mid-market to small business segments.
SMB revenue focus Revenue range and employee size imply SMB target market; tailor messaging around cost efficiency, quick implementation, and scalable payments infrastructure to win merchant accounts via existing and new partners.