Insights

Market Leadership First Brands Group is a prominent player in the automotive aftermarket industry with a diverse portfolio of category-leading brands, providing multiple cross-selling opportunities across different product lines.

Financial Strength With revenues between 500 million and 1 billion dollars and funding of 1.1 billion dollars, the company has significant financial resources to support expansion initiatives and new product development to meet market demands.

Customer Base Expansion The company’s focus on premium brands such as TRICO, Carter, and FRAM positions it for growth in the aftermarket segments, offering avenues to target garages, repair shops, and auto parts distributors.

Technological Opportunities While specific technology details are not provided, the company's emphasis on premium, category-leading products suggests potential for integrating advanced manufacturing or smart automotive solutions to enhance product offerings.

Competitive Positioning Compared to similar firms such as Marinco and AP Products, First Brands’ larger scale and extensive brand portfolio present advantages in competitive bidding and market penetration, making it a strategic partner for OEMs and aftermarket retailers.

Similar companies to First Brands Group, LLC

First Brands Group, LLC Tech Stack

Media & News

First Brands Group, LLC's Email Address Formats

First Brands Group, LLC uses at least 1 format(s):
First Brands Group, LLC Email FormatsExamplePercentage
First.Last@firstbrandsgroup.comJohn.Doe@firstbrandsgroup.com
96%
LFirst@firstbrandsgroup.comDJohn@firstbrandsgroup.com
2%
F.Last@firstbrandsgroup.comJ.Doe@firstbrandsgroup.com
1%
F_Last@firstbrandsgroup.comJ_Doe@firstbrandsgroup.com
1%

Frequently Asked Questions

Where is First Brands Group, LLC's headquarters located?

Minus sign iconPlus sign icon
First Brands Group, LLC's main headquarters is located at 3255 West Hamlin Road Rochester Hills, Michigan 48309 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is First Brands Group, LLC's NAICS code?

Minus sign iconPlus sign icon
First Brands Group, LLC's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does First Brands Group, LLC have currently?

Minus sign iconPlus sign icon
As of March 2026, First Brands Group, LLC has approximately 1.5K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Cmo: G. A.Vice President Of Brakes Global Operations: A. D. I.Vice President Of Sales: K. B.. Explore First Brands Group, LLC's employee directory with LeadIQ.

What industry does First Brands Group, LLC belong to?

Minus sign iconPlus sign icon
First Brands Group, LLC operates in the Motor Vehicle Manufacturing industry.

What is First Brands Group, LLC's email format?

Minus sign iconPlus sign icon
First Brands Group, LLC's email format typically follows the pattern of First.Last@firstbrandsgroup.com. Find more First Brands Group, LLC email formats with LeadIQ.

How much funding has First Brands Group, LLC raised to date?

Minus sign iconPlus sign icon
As of March 2026, First Brands Group, LLC has raised $1.1B in funding. The last funding round occurred on Sep 29, 2025 for $1.1B.

First Brands Group, LLC

Motor Vehicle ManufacturingMichigan, United States1001-5000 Employees

First Brands Group, LLC serves the automotive aftermarket industry with category-leading brands. Premium brands of TRICO Group include TRICO wipers, Carter fuel pumps, ANCO wipers, Airtex fuel pumps, StrongArm lift supports, Autolite spark plugs and FRAM filters.

Section iconCompany Overview

Headquarters
3255 West Hamlin Road Rochester Hills, Michigan 48309 United States
NAICS Code
3361 - Motor Vehicle Manufacturing
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $1.1B

    First Brands Group, LLC has raised a total of $1.1B of funding over 1 rounds. Their latest funding round was raised on Sep 29, 2025 in the amount of $1.1B.

  • $500M$1B

    First Brands Group, LLC's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $1.1B

    First Brands Group, LLC has raised a total of $1.1B of funding over 1 rounds. Their latest funding round was raised on Sep 29, 2025 in the amount of $1.1B.

  • $500M$1B

    First Brands Group, LLC's revenue is estimated to be in the range of $500M$1B

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.