Insights

Premium Brand Portfolio First Brands Group operates a portfolio of premium automotive aftermarket brands under TRICO Group, indicating strong cross-sell opportunities across wipers, fuel pumps, lift supports, plugs and filters to existing customers and distributors.

Mid-market Scale With 1001-5000 employees and revenue in the hundreds of millions, the company is a sizable anchor client for suppliers, presenting opportunities for volume licensing, co-branded campaigns, and distribution partnerships in multiple product categories.

Diversified Product Needs The breadth of product lines (wipers, fuel pumps, lift supports, spark plugs, filters) suggests multiple procurement triggers across maintenance, service, and replacement channels, enabling tiered selling motions from core consumables to engineered components.

Financial Strength Significant funding and a robust revenue base imply capacity for strategic collaborations, long-term supply agreements, and investment in joint development or enhanced logistics to support scalability.

Growth Readiness Lack of recent public expansions in the data provided signals potential openness to new suppliers, distribution partners, and technology-enabled efficiency improvements as the company continues to expand its aftermarket reach.

Similar companies to First Brands Group, LLC

First Brands Group, LLC Tech Stack

Media & News

First Brands Group, LLC's Email Address Formats

First Brands Group, LLC uses at least 1 format(s):
First Brands Group, LLC Email FormatsExamplePercentage
First.Last@firstbrandsgroup.comJohn.Doe@firstbrandsgroup.com
97%
LFirst@firstbrandsgroup.comDJohn@firstbrandsgroup.com
2%
F.Last@firstbrandsgroup.comJ.Doe@firstbrandsgroup.com
1%

Frequently Asked Questions

What is First Brands Group, LLC's NAICS code?

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First Brands Group, LLC's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does First Brands Group, LLC have currently?

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As of July 2026, First Brands Group, LLC has approximately 1.2K employees across 5 continents, including North AmericaEuropeAsia. Key team members include Vice President Supply Chain And Distribution Emea Region: F. M. V.Vice President Of Planning And Customer Service: M. P.Head Of Engineering And Quality: P. R.. Explore First Brands Group, LLC's employee directory with LeadIQ.

What industry does First Brands Group, LLC belong to?

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First Brands Group, LLC operates in the Motor Vehicle Manufacturing industry.

What is First Brands Group, LLC's email format?

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First Brands Group, LLC's email format typically follows the pattern of First.Last@firstbrandsgroup.com. Find more First Brands Group, LLC email formats with LeadIQ.

How much funding has First Brands Group, LLC raised to date?

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As of July 2026, First Brands Group, LLC has raised $1.1B in funding. The last funding round occurred on Sep 29, 2025 for $1.1B.
First Brands Group, LLC logo

First Brands Group, LLC

Motor Vehicle ManufacturingMichigan, United States1001-5000 Employees

First Brands Group, LLC is a motor vehicle manufacturing company based in Rochester Hills, Michigan, at 3255 West Hamlin Road. It serves the automotive aftermarket sector and operates with a portfolio of premium brands under the TRICO Group. The TRICO Group premium brands include TRICO wipers, Carter fuel pumps, ANCO wipers, Airtex fuel pumps, StrongArm lift supports, Autolite spark plugs, and FRAM filters. The company employs between 1,001 and 5,000 people. Financial data indicate revenue in the range of $250 million to $500 million and funding of $1.1 billion.

Section iconCompany Overview

NAICS Code
3361 - Motor Vehicle Manufacturing
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $1.1B

    First Brands Group, LLC has raised a total of $1.1B of funding over 1 rounds. Their latest funding round was raised on Sep 29, 2025 in the amount of $1.1Bas a debt_financing.

  • $250M$500M

    First Brands Group, LLC's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $1.1B

    First Brands Group, LLC has raised a total of $1.1B of funding over 1 rounds. Their latest funding round was raised on Sep 29, 2025 in the amount of $1.1Bas a debt_financing.

  • $250M$500M

    First Brands Group, LLC's revenue is estimated to be in the range of $250M$500M

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