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Insights

Market Position First Brands Group, LLC operates in the automotive aftermarket with category-leading brands under TRICO Group, presenting strong cross-sell opportunities across wipers, fuel pumps, lift supports, spark plugs and filters to aftermarket distributors and retailers.

Financial Scale With revenue in the mid hundreds of millions and significant funding, there is capacity for expanded distribution partnerships, co-op marketing, and channel investments to accelerate growth in both parts and accessories lines.

Product Synergy A broad portfolio across essential automotive consumables and hard parts enables bundled offerings, upsell of premium brands, and tiered product programs targeting repair shops, fleet service providers, and e-commerce wholesalers.

Growth Opportunities Large employee base and established premium brands suggest potential for regional expansion, new market penetration strategies, and channel diversification with aftermarket distributors and OEM retrofit channels.

Strategic Fit Strong presence in aftermarket categories like wipers, fuel pumps, spark plugs and filters aligns with high-volume maintenance cycles, making invariant marketing messages and refresh programs effective for customer retention and repeat sales.

Similar companies to First Brands Group, LLC

First Brands Group, LLC's Email Address Formats

First Brands Group, LLC uses at least 3 email formats:
First Brands Group, LLC Email FormatsExamplePercentage
First.Last@firstbrandsgroup.comJohn.Doe@firstbrandsgroup.com
97%
LFirst@firstbrandsgroup.comDJohn@firstbrandsgroup.com
2%
F.Last@firstbrandsgroup.comJ.Doe@firstbrandsgroup.com
1%

Frequently Asked Questions

How much revenue does First Brands Group, LLC generate?

Minus sign iconPlus sign icon As of August 2026, First Brands Group, LLC's annual revenue is estimated to be $250M - $500M.

What is First Brands Group, LLC's NAICS code?

Minus sign iconPlus sign iconFirst Brands Group, LLC's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does First Brands Group, LLC have currently?

Minus sign iconPlus sign iconAs of August 2026, First Brands Group, LLC has approximately 1K employees across 5 continents, including North America, Europe and Asia. Key team members include Vice President Supply Chain And Distribution Emea Region: F. M. V., Vice President Of Planning And Customer Service: M. P. and Head Of Engineering And Quality: P. R. Explore First Brands Group, LLC's employee directory with LeadIQ.

What industry does First Brands Group, LLC belong to?

Minus sign iconPlus sign iconFirst Brands Group, LLC operates in the Motor Vehicle Manufacturing industry.

What is First Brands Group, LLC's email format?

Minus sign iconPlus sign iconFirst Brands Group, LLC's email format typically follows the pattern of First.Last@firstbrandsgroup.com. Find more First Brands Group, LLC email formats with LeadIQ.

How much funding has First Brands Group, LLC raised to date?

Minus sign iconPlus sign icon As of August 2026, First Brands Group, LLC has raised $1.1B in funding. The last funding round occurred on Sep 29, 2025 for $1.1B.
First Brands Group, LLC logo

First Brands Group, LLC

Motor Vehicle ManufacturingMichigan, United States1001-5000 Employees

First Brands Group, LLC is a motor vehicle manufacturing company based in Rochester Hills, Michigan, at 3255 West Hamlin Road. It serves the automotive aftermarket sector and operates with a portfolio of premium brands under the TRICO Group. The TRICO Group premium brands include TRICO wipers, Carter fuel pumps, ANCO wipers, Airtex fuel pumps, StrongArm lift supports, Autolite spark plugs, and FRAM filters. The company employs between 1,001 and 5,000 people. Financial data indicate revenue in the range of $250 million to $500 million and funding of $1.1 billion.

Section iconCompany Overview

NAICS Code
3361 - Motor Vehicle Manufacturing
Employees
1001-5000

Section iconFunding & Financials

  • $1.1B

    First Brands Group, LLC has raised a total of $1.1B of funding over 1 rounds. Their latest funding round was raised on Sep 29, 2025 in the amount of $1.1B as a Debt Financing.

  • $250M - $500M

    First Brands Group, LLC's revenue is estimated to be in the range of $250M - $500M

Company Leadership

  • Vice President Supply Chain And Distribution Emea Region at First Brands Group, LLC
    F. M. V.
    Vice President Supply Chain And Distribution Emea Region
    Mobile Phone
  • Vice President Of Planning And Customer Service at First Brands Group, LLC
    M. P.
    Vice President Of Planning And Customer Service
    Mobile Phone
  • Head Of Engineering And Quality at First Brands Group, LLC
    P. R.
    Head Of Engineering And Quality
    Mobile Phone
  • Senior Vice President Operations at First Brands Group, LLC
    R. T.
    Senior Vice President Operations
    Mobile Phone
  • Legal Director And Head Of Litigation at First Brands Group, LLC
    N. M. M.
    Legal Director And Head Of Litigation
    Mobile Phone

Employee Directory

  • Vice President Supply Chain And Distribution Emea Region at First Brands Group, LLC
    F. M. V.
    Vice President Supply Chain And Distribution Emea Region
    Mobile Phone
  • Vice President Of Planning And Customer Service at First Brands Group, LLC
    M. P.
    Vice President Of Planning And Customer Service
    Mobile Phone
  • Executive Vice President Of Supply Chain at First Brands Group, LLC
    S. W.
    Executive Vice President Of Supply Chain
    Mobile Phone
  • Aftermarket Sales Director at First Brands Group, LLC
    M. U. Á.
    Aftermarket Sales Director
    Mobile Phone
  • Human Resources Director at First Brands Group, LLC
    S. R.
    Human Resources Director
    Mobile Phone

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