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Insights

Growth Opportunity Longstanding mortgage lender with a revenue range of 250M to 500M and prior national footprint suggests potential for wholesale partnerships, broker channel expansions, and co-branded loan programs with a focus on scalable growth.

Technology Enablement Active technology stack including WordPress, MySQL, Shopify, Pardot, and form security indicates openness to marketing automation, CRM integrations, and digital loan origination enhancements to improve lead conversion and advisor productivity.

Advisor Enablement Commitment to ongoing training and customer-centric service signals a need for robust lender education programs, partner support tools, and performance analytics to boost broker satisfaction and channel loyalty.

Strategic Positioning Historical growth, rebranded modern approach, and fair pricing emphasis position First Cal as a competitive alternative to mid-market mortgage lenders seeking reliability with flexible loan programs.

Expansion Readiness Past nationwide reach and a scale similar to mid-tier peers imply opportunities for new market entry, product diversification, and partnerships with fintech lenders to extend geographic and product coverage.

Similar companies to First Cal

First Cal Tech Stack

First Cal uses 8 technology products and services including WordPress, MySQL, Shopify, and more. Explore First Cal's tech stack below.

  • WordPress
    Content Management System
  • MySQL
    Database
  • Shopify
    E-commerce
  • Pardot
    Marketing
  • reCAPTCHA
    Security
  • X-Content-Type-Options
    Web & Portal Technology
  • Adobe Fonts
    Web Fonts
  • Contact Form 7
    Web Platform Extensions

First Cal's Email Address Formats

First Cal uses at least 4 email formats:
First Cal Email FormatsExamplePercentage
FLast@firstcal.netJDoe@firstcal.net
85%
FirstLast@firstcal.netJohnDoe@firstcal.net
9%
Last@firstcal.netDoe@firstcal.net
4%
F.Last@firstcal.netJ.Doe@firstcal.net
2%

Frequently Asked Questions

What is First Cal's official website and social media links?

Minus sign iconPlus sign iconFirst Cal's official website is firstcal.net and has social profiles on LinkedIn.

How much revenue does First Cal generate?

Minus sign iconPlus sign icon As of August 2026, First Cal's annual revenue is estimated to be $250M - $500M.

What is First Cal's SIC code and NAICS code?

Minus sign iconPlus sign iconFirst Cal's SIC code is 6162 - Mortgage Bankers and Loan Correspondents and NAICS code is 52 - Finance and Insurance.

How many employees does First Cal have currently?

Minus sign iconPlus sign iconAs of August 2026, First Cal has approximately 170 employees across 4 continents, including North America, Europe and Africa. Key team members include Chief Executive Officer: C. H., President Chief Administrative Officer And Director: A. P. and Executive Vice President & Chief Information Officer: H. S. Explore First Cal's employee directory with LeadIQ.

What industry does First Cal belong to?

Minus sign iconPlus sign iconFirst Cal operates in the Financial Services industry.

What technology does First Cal use?

Minus sign iconPlus sign iconFirst Cal's tech stack includes WordPress, MySQL, Shopify, Pardot, reCAPTCHA, X-Content-Type-Options, Adobe Fonts and Contact Form 7.

What is First Cal's email format?

Minus sign iconPlus sign iconFirst Cal's email format typically follows the pattern of FLast@firstcal.net. Find more First Cal email formats with LeadIQ.

When was First Cal founded?

Minus sign iconPlus sign iconFirst Cal was founded in 1977.
First Cal logo

First Cal

Financial ServicesCalifornia, United States51-200 Employees

First Cal is a mid-sized financial services firm focused on mortgage lending for homebuyers. Founded in 1977, it began by providing loans to new home buyers and later expanded through Headlands Mortgage Company, extending its reach across the country to 42 states before being sold to a Fortune 100 firm in the mid-1990s.

Today the company emphasizes fair pricing and sensible financing, complemented by flexible loan programs and straightforward discussions about mortgage financing. Based in Petaluma, California, First Cal serves homebuyers and mortgage brokers with mortgage financing solutions, supported by ongoing staff training.

Section iconCompany Overview

Website
firstcal.net
SIC Code
6162 - Mortgage Bankers and Loan Correspondents
NAICS Code
52 - Finance and Insurance
Founded
1977
Employees
51-200

Section iconFunding & Financials

  • $250M - $500M

    First Cal's revenue is estimated to be in the range of $250M - $500M

Company Leadership

  • Chief Executive Officer at First Cal
    C. H.
    Chief Executive Officer
    Mobile Phone
  • President Chief Administrative Officer And Director at First Cal
    A. P.
    President Chief Administrative Officer And Director
    Mobile Phone
  • Executive Vice President & Chief Information Officer at First Cal
    H. S.
    Executive Vice President & Chief Information Officer
    Mobile Phone
  • Director Of Regional Operations Sw Fulfillment at First Cal
    J. W.
    Director Of Regional Operations Sw Fulfillment
    Mobile Phone
  • Director Human Resources at First Cal
    S. F.
    Director Human Resources
    Mobile Phone

Employee Directory

  • Secondary Marketing Manager at First Cal
    C. E.
    Secondary Marketing Manager
    Mobile Phone
  • Area Sales Manager at First Cal
    G. L.
    Area Sales Manager
    Mobile Phone
  • Area Sales Manager at First Cal
    J. B.
    Area Sales Manager
    Mobile Phone
  • Relationship Manager at First Cal
    J. P.
    Relationship Manager
    Mobile Phone
  • Sales Manager at First Cal
    L. B.
    Sales Manager
    Mobile Phone

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