National Brokerage Reach First Choice services Texas, Colorado, New Mexico, Oklahoma, Arkansas, Kansas and Missouri with brokerage across 42 additional states, enabling national coverage for multi-state shipments and a single-point logistics partner for customers needing coast-to-coast service.

Flexible Service Portfolio A diversified offering including team or single transit service, cross-docking, 48-state LTL consolidation, hot shot and brokerage supports varied shipping needs and creates opportunities to upsell integrated solutions to existing customers.

Cross-Docking Strength Cross-docking and LTL consolidation capabilities position First Choice as a strategic partner for retailers and manufacturers requiring distribution center network efficiency and scalable fulfillment, especially during peak seasons or spikes in demand.

Mid Market Focus With revenue in the mid-range and a workforce of 51-200, First Choice targets mid-market shippers seeking reliable capacity and personalized service, presenting an opportunity to win repeat, high-margin accounts that value flexibility.

Expansion Opportunity Leveraging nationwide brokerage and regional trucking strengths, there is opportunity to target additional national accounts, e-commerce retailers, and multi-site distributors needing end-to-end transport and brokerage solutions.