Advertising Growth Leverage their broad broadcast and digital footprint to upsell advanced programmatic advertising and cross-platform campaigns across NBC/ABC local affiliates, leveraging Amazon Advertising, Google AdSense and Tealium to optimize targeting and attribution.

Building Expansion Capitalize on their ambitious $6M building renovation and sensory-friendly disaster shelter project to offer construction-related media, local sponsorships, community engagement packages, and sponsorships tied to the build-out and emergency preparedness initiatives.

Tech Enablement Position data-driven marketing solutions around their tech stack (OneTrust, Mautic, Tealium, Firebase) to deliver privacy-compliant, personalized campaigns, with dedicated analytics and CRM integration for measurable ROAS.

Publicity & Awards Target sponsorships and branded content opportunities around their Emmy-winning status to package prestige-driven campaigns for local businesses seeking credibility and community impact through award showcases and event coverage.

Strategic Partnerships Offer tailored multi-channel partnerships leveraging their collaborations with local institutions and vendors (Delaware North, Terminix, JAX USL) to propose bundled media, sponsorship, and experiential marketing tied to local events and community programs.