What is First Financial's NAICS code?

First Financial's NAICS code is 52 (Finance and Insurance).

Insights

Scale potential First Financial is a mid-sized Australian wealth manager with over 100 employees and $2+ billion in funds under management, presenting a large addressable market for advisory, SMSF, and estate planning services.

SMSF upgrade Recent news shows First Financial adopting upgraded SuperMate SMSF software, indicating a willingness to modernize technical capabilities; opportunity to offer compatible fintech, compliance, or data integration solutions.

Integrated service pitch Their service lines span wealth management, loans, SMSF administration, risk/insurance, and estate planning; cross-sell opportunities exist across lending, risk products, and aged care planning.

Leadership changes There have been client experience and associate adviser hires and departures, signaling potential emphasis on customer journey insights, CRM optimization, and training services to sustain growth and retention.

Growth potential As one of Victoria’s largest firms with substantial AUM and a broad client base, they may pursue acquisitions or mergers; strategic partnerships around technology platforms, compliance, and scale-enabled services could be highly valuable.

Similar companies to First Financial

First Financial Tech Stack

First Financial uses 8 technology products and services including Google Ads, DoubleClick Floodlight, Google Ads Conversion Tracking, and more. Explore First Financial's tech stack below.

Google Ads
Advertising
DoubleClick Floodlight
Advertising
Google Ads Conversion Tracking
Analytics
MySQL
Database
Google Fonts API
Font Scripts
Microsoft Azure
Platform As A Service
All in One SEO
Search Engines
Contact Form 7
Web Platform Extensions

Media & News

First Financial's Email Address Formats

First Financial uses at least 1 format(s):

First Financial Email Formats	Example	Percentage
First.Last@firstfinancial.com.au	John.Doe@firstfinancial.com.au	100%

Frequently Asked Questions

Where is First Financial's headquarters located?

First Financial's main headquarters is located at 90 Collins Street Level 9 Melbourne, Victoria 3000 Australia. The company has employees across 4 continents, including OceaniaNorth AmericaAsia.

What is First Financial's phone number?

You can contact First Financial's main corporate office by phone at

+61-2-9231-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is First Financial's stock symbol?

First Financial is a publicly traded company; the company's stock symbol is BAFN.

What is First Financial's official website and social media links?

First Financial's official website is firstfinancial.com.au and has social profiles on LinkedIn.

What is First Financial's SIC code NAICS code?

First Financial's SIC code is 6211 - Security Brokers, Dealers, and Flotation Companies NAICS code is 52 - Finance and Insurance.

How many employees does First Financial have currently?

As of June 2026, First Financial has approximately 97 employees across 4 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer: L. P.Vice President Chief Distribution And Sales Officer: J. B.Vice President Credit Risk Management: D. Z.. Explore First Financial's employee directory with LeadIQ.

What industry does First Financial belong to?

First Financial operates in the Financial Services industry.

What technology does First Financial use?

First Financial's tech stack includes Google AdsDoubleClick FloodlightGoogle Ads Conversion TrackingMySQLGoogle Fonts APIMicrosoft AzureAll in One SEOContact Form 7.

What is First Financial's email format?

First Financial's email format typically follows the pattern of First.Last@firstfinancial.com.au. Find more First Financial email formats with LeadIQ.

When was First Financial founded?

First Financial was founded in 2014.

First Financial

Q: What is First Financial's official website and social media links?

First Financial's official website is firstfinancial.com.au. First Financial has social profiles on LinkedIn.

Q: How many employees does First Financial have currently?

First Financial has approximately 97 employees.

Q: What technology does First Financial use?

First Financial's tech stack includes Twemoji, oEmbed, Google Analytics, All in One SEO, reCAPTCHA.

Financial ServicesVictoria, Australia51-200 Employees

First Financial operates in the financial services sector with a focus on relationships and pre-retirement planning, helping clients prepare for retirement. It relies on a sizable team of specialists with extensive industry experience, and is described as one of the larger firms in Victoria. Its range of services includes wealth management, lending for home, investment, and commercial needs, establishment and administration of self-managed superannuation funds, risk management and insurance advice, and estate planning together with aged care guidance.

The company is based in Melbourne, Victoria, and targets clients approaching retirement who require guidance across these financial areas. In July 2024, First Financial selected an upgraded SMSF software platform from SuperMate, indicating ongoing enhancements to its self-managed superannuation services.