Insights

International Expansion First Hotels has recently partnered with HotelREZ Limited to enhance its global reach, presenting opportunities for supply chain expansion, regional collaborations, and new market entry strategies.

Technology Adoption The company demonstrates a strong focus on technology integration with partnerships involving mobile PMS solutions like StayNTouch, indicating a potential for sales of innovative property management tools and digital guest experience enhancements.

Sustainability & Experience With a brand promise of creating memorable, local experiences and a focus on care and innovation, there is scope to introduce sustainability initiatives and personalized service technologies that resonate with their brand values.

Financial Position Generating revenue between 10 to 25 million dollars with a diverse portfolio in Scandinavia, First Hotels offers opportunities for targeted upselling, loyalty programs, and expanded service offerings within the regional hospitality market.

Market Differentiation Positioned as a hospitality innovator with a unique hotel experience philosophy, First Hotels presents opportunities to provide specialized conferencing, leisure, or wellness packages that reinforce their distinctive brand identity.

Similar companies to First Hotels AS

First Hotels AS Tech Stack

First Hotels AS uses 8 technology products and services including Microsoft Advertising, Google Ads Conversion Tracking, Cloudflare CDN, and more. Explore First Hotels AS's tech stack below.

  • Microsoft Advertising
    Advertising
  • Google Ads Conversion Tracking
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • Cloudflare
    Content Management System
  • Cookiebot
    Cookie Compliance
  • Cybot
    Cookie Compliance
  • reCAPTCHA
    Security
  • Microsoft ASP.NET
    Web Frameworks

Media & News

First Hotels AS's Email Address Formats

First Hotels AS uses at least 1 format(s):
First Hotels AS Email FormatsExamplePercentage
First.Last@firsthotels.comJohn.Doe@firsthotels.com
94%
FirstLast@firsthotels.comJohnDoe@firsthotels.com
4%
First.MiddleLast@firsthotels.comJohn.MichaelDoe@firsthotels.com
1%
FLast@firsthotels.comJDoe@firsthotels.com
1%

Frequently Asked Questions

Where is First Hotels AS's headquarters located?

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First Hotels AS's main headquarters is located at 10 Vasagatan Stockholm, Stockholm 111 20 Sweden. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is First Hotels AS's official website and social media links?

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First Hotels AS's official website is firsthotels.com and has social profiles on LinkedIn.

What is First Hotels AS's NAICS code?

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First Hotels AS's NAICS code is 7211 - Traveler Accommodation.

How many employees does First Hotels AS have currently?

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As of May 2026, First Hotels AS has approximately 253 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Chief Marketing Officer: H. R.Chief Financial Officer: S. C.Head Of Business Intelligence: J. H.. Explore First Hotels AS's employee directory with LeadIQ.

What industry does First Hotels AS belong to?

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First Hotels AS operates in the Hospitality industry.

What technology does First Hotels AS use?

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First Hotels AS's tech stack includes Microsoft AdvertisingGoogle Ads Conversion TrackingCloudflare CDNCloudflareCookiebotCybotreCAPTCHAMicrosoft ASP.NET.

What is First Hotels AS's email format?

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First Hotels AS's email format typically follows the pattern of First.Last@firsthotels.com. Find more First Hotels AS email formats with LeadIQ.

When was First Hotels AS founded?

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First Hotels AS was founded in 1993.

First Hotels AS

HospitalityStockholm, Sweden201-500 Employees

Since 1993, First Hotels has been working hard to create the hotels of the future by redefining the hotel experience. 

It’s our goal to be a leader in hotel development and offer an element of surprise, while at the same time caring for our employees, guests, and customers. We want to go beyond the ordinary hotel experience and make you feel at home, the second you walk through the door. It’s not about merely booking a room with a bed, it’s about having a place to relax, work and just… be. As an extension of your everyday life, Your second home is FIRST. 

With more than 27 unique and centrally located hotels at selected destinations in Sweden, Norway and Denmark, you’re set for holistic, memorable, local experiences. All of our hotels have free, unlimited WiFi to make it easier to stay in touch with the world. 

We want to leave you with a feeling of Joy, Care and Innovation, regardless if you stay with us, work with us, meet with us or experience with us.

Section iconCompany Overview

Headquarters
10 Vasagatan Stockholm, Stockholm 111 20 Sweden
NAICS Code
7211 - Traveler Accommodation
Founded
1993
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    First Hotels AS's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    First Hotels AS's revenue is estimated to be in the range of $10M$25M

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