First Hotels AS
HospitalityStockholm, Sweden201-500 Employees
First Hotels AS is a mid-sized hospitality company based in Stockholm, Sweden, with roots dating back to 1993. It aims to redefine the hotel experience and positions itself as a leader in hotel development while offering a home-like environment for guests to relax, work, or simply be. The company operates more than 27 centrally located hotels across Sweden, Norway, and Denmark, all providing free unlimited WiFi and a focus on local, holistic experiences. The business targets travelers seeking a comfortable, home-away-from-home stay and works with partners to extend its international reach. Recent developments include a 2025 partnership with HotelREZ Limited to broaden its distribution and a 2026 launch of a Loyco-powered loyalty platform to strengthen direct guest relationships.