Insights

Loyalty platform First Hotels has recently launched a loyalty program powered by Loyco to strengthen direct guest relationships. This presents a sales opportunity to cross-sell loyalty management, CRM integrations, and guest engagement solutions to complement their existing platform.

Digital infrastructure The company emphasizes modernizing its digital infrastructure, evidenced by the Loyco loyalty platform launch and partnerships with tech-forward vendors. This indicates openness to tech partnerships, PMS enhancements, and data-driven marketing solutions.

International expansion Strategic partnerships with HotelREZ and prior European collaborations suggest aggressive growth beyond Scandinavia. Opportunities exist to offer regional representation, distribution, and channel management services to accelerate cross-border occupancy.

Guest experience A focus on creating a home-away-from-home experience and holistic, local experiences signals potential demand for guest-facing tech like concierge apps, personalized marketing, and seamless omnichannel booking experiences.

Mid-market potential With 27+ hotels and revenue in the tens of millions, First Hotels sits in a mid-market hospitality segment where scalable solutions (PMS, BI, reservations, loyalty) from established partners can drive efficiency and revenue growth.

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First Hotels Tech Stack

First Hotels uses 8 technology products and services including Cloudflare Web Optimizations, Cybot, Cloudflare DNS, and more. Explore First Hotels's tech stack below.

Cloudflare Web Optimizations
Analytics
Cybot
Cookie Compliance
Cloudflare DNS
Domain Name Services
JSON-LD
Javascript Frameworks
Modernizr
Javascript Libraries
Monaco Editor
Rich Text Editors
X-XSS-Protection
Security
Microsoft IIS
Web Servers

Media & News

First Hotels's Email Address Formats

First Hotels uses at least 1 format(s):

First Hotels Email Formats	Example	Percentage
First.Last@firsthotels.com	John.Doe@firsthotels.com	94%
FirstLast@firsthotels.com	JohnDoe@firsthotels.com	4%
First.MiddleLast@firsthotels.com	John.MichaelDoe@firsthotels.com	1%
FLast@firsthotels.com	JDoe@firsthotels.com	1%

Frequently Asked Questions

What is First Hotels's official website and social media links?

First Hotels's official website is firsthotels.com and has social profiles on LinkedIn.

What is First Hotels's NAICS code?

First Hotels's NAICS code is 7211 - Traveler Accommodation.

How many employees does First Hotels have currently?

As of July 2026, First Hotels has approximately 253 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Marketing Officer: H. R.Chief Financial Officer: S. C.Head Of Business Intelligence: J. H.. Explore First Hotels's employee directory with LeadIQ.

What industry does First Hotels belong to?

First Hotels operates in the Hospitality industry.

What technology does First Hotels use?

First Hotels's tech stack includes Cloudflare Web OptimizationsCybotCloudflare DNSJSON-LDModernizrMonaco EditorX-XSS-ProtectionMicrosoft IIS.

What is First Hotels's email format?

First Hotels's email format typically follows the pattern of First.Last@firsthotels.com. Find more First Hotels email formats with LeadIQ.

When was First Hotels founded?

First Hotels was founded in 1993.

First Hotels

Q: What is First Hotels's official website and social media links?

First Hotels's official website is firsthotels.com. First Hotels has social profiles on LinkedIn.

Q: How many employees does First Hotels have currently?

First Hotels has approximately 253 employees.

Q: What technology does First Hotels use?

First Hotels's tech stack includes Cloudflare CDN, Microsoft Advertising, Monaco Editor, Chartbeat, Facebook Pixel.

Q: What is First Hotels's NAICS code?

First Hotels's NAICS code is 7211 (Traveler Accommodation).

HospitalityStockholm, Sweden201-500 Employees

First Hotels AS is a mid-sized hospitality company based in Stockholm, Sweden, with roots dating back to 1993. It aims to redefine the hotel experience and positions itself as a leader in hotel development while offering a home-like environment for guests to relax, work, or simply be. The company operates more than 27 centrally located hotels across Sweden, Norway, and Denmark, all providing free unlimited WiFi and a focus on local, holistic experiences.

The business targets travelers seeking a comfortable, home-away-from-home stay and works with partners to extend its international reach. Recent developments include a 2025 partnership with HotelREZ Limited to broaden its distribution and a 2026 launch of a Loyco-powered loyalty platform to strengthen direct guest relationships.