What is First Hotels's NAICS code?

First Hotels's NAICS code is 7211 (Traveler Accommodation).

Insights

Loyalty Platform First Hotels recently launched a new loyalty platform in partnership with Loyco to strengthen direct guest relationships. This signals a strategic opportunity to position additional loyalty-driven tech and analytics solutions, such as personalized marketing, guest retention campaigns, and data integration services for the First Member program.

Digital Transformation The chain is modernizing its digital infrastructure through Loyco and a loyalty ecosystem, indicating openness to cloud, API integrations, mobile experiences, and guest-facing digital tools. Sales opportunities exist in PMS, CRM, loyalty integration, and single-view guest profiles across Sweden, Norway, and Denmark.

Regional Expansion With 27+ hotels across the Nordic region and active partnerships expanding international reach (HotelREZ, Belvar), there is potential for channel management, distribution, and revenue optimization solutions tailored to multi-country operations and partner ecosystems.

Technology Stack Fit Current tech stack includes Cloudflare, JSON-LD, IIS, and modern web optimization tools, suggesting openings for security hardening, website performance enhancements, SEO/structured data improvements, and cloud-based hosting or modernization services aligned with hospitality needs.

Mid-market Growth Estimated revenue in the $10–25M range with 201–500 employees positions First Hotels as a mid-market opportunity for scalable SaaS, value-added services, and managed IT offerings that support growth without large enterprise-scale complexity.

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First Hotels Tech Stack

First Hotels uses 8 technology products and services including Google Ads, Microsoft Advertising, Hotjar, and more. Explore First Hotels's tech stack below.

Google Ads
Advertising
Microsoft Advertising
Advertising
Hotjar
Analytics
Cookiebot
Cookie Compliance
Mailgun
Email
Microsoft 365
Email
Sentry
Issue Trackers
Vercel
Platform As A Service

Media & News

First Hotels's Email Address Formats

First Hotels uses at least 1 format(s):

First Hotels Email Formats	Example	Percentage
First.Last@firsthotels.com	John.Doe@firsthotels.com	94%
FirstLast@firsthotels.com	JohnDoe@firsthotels.com	4%
First.MiddleLast@firsthotels.com	John.MichaelDoe@firsthotels.com	1%
FLast@firsthotels.com	JDoe@firsthotels.com	1%

Frequently Asked Questions

What is First Hotels's official website and social media links?

First Hotels's official website is firsthotels.com and has social profiles on LinkedIn.

How much revenue does First Hotels generate?

As of August 2026, First Hotels's annual revenue is estimated to be $10M - $25M.

What is First Hotels's SIC code NAICS code?

First Hotels's SIC code is 7011 - Hotels and Motels NAICS code is 7211 - Traveler Accommodation.

How many employees does First Hotels have currently?

As of August 2026, First Hotels has approximately 253 employees across 6 continents, including EuropeNorth AmericaAfrica. Key team members include Chief Marketing Officer: H. R.Chief Financial Officer: S. C.Head Of Business Intelligence: J. H.. Explore First Hotels's employee directory with LeadIQ.

What industry does First Hotels belong to?

First Hotels operates in the Hospitality industry.

What technology does First Hotels use?

First Hotels's tech stack includes Google AdsMicrosoft AdvertisingHotjarCookiebotMailgunMicrosoft 365SentryVercel.

What is First Hotels's email format?

First Hotels's email format typically follows the pattern of First.Last@firsthotels.com. Find more First Hotels email formats with LeadIQ.

When was First Hotels founded?

First Hotels was founded in 1993.

First Hotels

Q: What is First Hotels's official website and social media links?

First Hotels's official website is firsthotels.com. First Hotels has social profiles on LinkedIn.

Q: How many employees does First Hotels have currently?

First Hotels has approximately 253 employees.

Q: What technology does First Hotels use?

First Hotels's tech stack includes reCAPTCHA, The Hotels Network, X-UA-Compatible, Microsoft IIS, HTTP/3.

HospitalityStockholm, Sweden201-500 Employees

First Hotels AS is a mid-sized hospitality company based in Stockholm, Sweden, with roots dating back to 1993. It aims to redefine the hotel experience and positions itself as a leader in hotel development while offering a home-like environment for guests to relax, work, or simply be. The company operates more than 27 centrally located hotels across Sweden, Norway, and Denmark, all providing free unlimited WiFi and a focus on local, holistic experiences.

The business targets travelers seeking a comfortable, home-away-from-home stay and works with partners to extend its international reach. Recent developments include a 2025 partnership with HotelREZ Limited to broaden its distribution and a 2026 launch of a Loyco-powered loyalty platform to strengthen direct guest relationships.