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Insights

International Expansion First Hotels is actively expanding its footprint through strategic partnerships with global companies like HotelREZ and Belvar, indicating opportunities to introduce international technology solutions or localized marketing services to support their regional growth.

Technology Adoption With existing partnerships involving mobile property management systems and reservation solutions, there is potential to offer advanced digital tools, guest engagement platforms, or data analytics services that enhance their operational efficiency and guest experience.

Market Positioning Operating in Scandinavia with a focus on unique, centrally located hotels, First Hotels targets both leisure and business travelers, creating opportunities for tailored marketing campaigns, loyalty programs, or location-specific advertising solutions.

Customer Experience Focus The company's emphasis on making guests feel at home and offering memorable local experiences suggests potential for partnerships centered on personalized guest services, in-room technology, or local experience booking platforms.

Scalable Growth With a revenue range of 10 to 25 million USD and a sizable workforce, there is scope for offering scalable hospitality technologies, staff training solutions, or operational automation services to support their growth objectives across multiple properties.

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First Hotels Tech Stack

First Hotels uses 8 technology products and services including Hotjar, Chartbeat, Cybot, and more. Explore First Hotels's tech stack below.

Hotjar
Analytics
Chartbeat
Analytics
Cybot
Cookie Compliance
Sentry
Issue Trackers
JSON-LD
Javascript Frameworks
X-XSS-Protection
Security
HSTS
Security
X-UA-Compatible
Web Tools And Plugins

Media & News

First Hotels's Email Address Formats

First Hotels uses at least 1 format(s):

First Hotels Email Formats	Example	Percentage
First.Last@firsthotels.com	John.Doe@firsthotels.com	94%
FirstLast@firsthotels.com	JohnDoe@firsthotels.com	4%
First.MiddleLast@firsthotels.com	John.MichaelDoe@firsthotels.com	1%
FLast@firsthotels.com	JDoe@firsthotels.com	1%

Frequently Asked Questions

Where is First Hotels's headquarters located?

First Hotels's main headquarters is located at Vasagatan 10, Stockholm, Stockholm County 11120, SE. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is First Hotels's official website and social media links?

First Hotels's official website is firsthotels.com and has social profiles on LinkedIn.

What is First Hotels's SIC code NAICS code?

First Hotels's SIC code is 7011 - Hotels and Motels NAICS code is 7211 - Traveler Accommodation.

How many employees does First Hotels have currently?

As of October 2025, First Hotels has approximately 1K employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Chief Marketing Officer: H. R.Chief Financial Officer: S. C.Head Of Revenue Management & Business Intelligence: J. H.. Explore First Hotels's employee directory with LeadIQ.

What industry does First Hotels belong to?

First Hotels operates in the Hospitality industry.

What technology does First Hotels use?

First Hotels's tech stack includes HotjarChartbeatCybotSentryJSON-LDX-XSS-ProtectionHSTSX-UA-Compatible.

What is First Hotels's email format?

First Hotels's email format typically follows the pattern of First.Last@firsthotels.com. Find more First Hotels email formats with LeadIQ.

When was First Hotels founded?

First Hotels was founded in 1993.

First Hotels

First Hotels

HospitalitySweden1001-5000 Employees

Since 1993, First Hotels has been working hard to create the hotels of the future by redefining the hotel experience. 

It’s our goal to be a leader in hotel development and offer an element of surprise, while at the same time caring for our employees, guests, and customers. We want to go beyond the ordinary hotel experience and make you feel at home, the second you walk through the door. It’s not about merely booking a room with a bed, it’s about having a place to relax, work and just… be. As an extension of your everyday life, Your second home is FIRST. 

With more than 27 unique and centrally located hotels at selected destinations in Sweden, Norway and Denmark, you’re set for holistic, memorable, local experiences. All of our hotels have free, unlimited WiFi to make it easier to stay in touch with the world. 

We want to leave you with a feeling of Joy, Care and Innovation, regardless if you stay with us, work with us, meet with us or experience with us.

Company Overview

Headquarters: Vasagatan 10, Stockholm, Stockholm County 11120, SE
Website: firsthotels.com
SIC Code: 7011 - Hotels and Motels
NAICS Code: 7211 - Traveler Accommodation
Founded: 1993
Employees: 1001-5000

Media & News

Funding & Financials

$10M$25M
First Hotels's revenue is estimated to be in the range of $10M$25M

Funding & Financials

$10M$25M
First Hotels's revenue is estimated to be in the range of $10M$25M

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