Expansion in Quebec FIRST Canada is actively expanding its sales team and office presence in Quebec, signaling opportunities to engage provincial brokers, MGAs, and carriers with localized payment solutions and onboarding support.

Relationship Growth Recent hires and relationship manager appointments in Quebec and Ontario indicate a focus on building deeper client relationships, presenting a chance to position premium financing and payment integration offerings as value-added services for existing and new partners.

Top Employer Cred Recognition as a top employer in Greater Toronto and 2025 Insurance Employer awards enhances credibility; leverage this branding to approach potential clients with a stability and people-first narrative.

Integrated Payments The API-driven, multi-payments platform that integrates into brokers’ workflows positions FIRST Canada to target digital-first brokerages and MGAs seeking seamless payment experiences across commercial insurance clients.

Strategic Partnerships Existing partnerships (ePayPolicy) and a broad tech stack suggest cross-sell opportunities to carriers and brokers looking to unify premium financing with digital channels and marketing platforms.