Insights

Premium Grass-fed Leverage First Light Farms’ premium grass-fed meat positioning and New Zealand origin to target high-end grocery retailers, specialty butcher shops, and online direct-to-consumer platforms seeking superior quality and storytelling.

US Market Expansion Capitalize on their 2022 US online store launch to pursue wholesale partnerships with US retailers, foodservice distributors, and hospitality groups already seeking grass-fed Wagyu or premium meat options.

Branded Experience Offer collaborative marketing programs tied to their exclusive invite-only steak club and transparent supply-chain story to drive co-branded campaigns with retailers and subscription meal kits.

Technology Enablement Utilize their tech stack (Shop/CRM/automation tools) to propose integrated e-commerce, order fulfillment, and customer retention solutions for partners, highlighting data-driven merchandising and personalized communications.

Strategic Partnerships Explore collaborations with premium online marketplaces, culinary influencers, and food tourism platforms, aligning with their history of Amazon Alexa integration and film/community initiatives to broaden reach.

First Light Farms Tech Stack

First Light Farms uses 8 technology products and services including Hotjar, Microsoft Clarity, Salesforce, and more. Explore First Light Farms's tech stack below.

First Light Farms Email Formats	Example	Percentage
First@firstlight.farm	John@firstlight.farm	96%
F.Last@firstlight.farm	J.Doe@firstlight.farm	4%

First Light Farms Email Formats

Example

Percentage

First@firstlight.farm

John@firstlight.farm

96%

F.Last@firstlight.farm

J.Doe@firstlight.farm

Frequently Asked Questions

What is First Light Farms's official website and social media links?

First Light Farms's official website is www.firstlight.farm and has social profiles on LinkedIn and Crunchbase.

How much revenue does First Light Farms generate?

As of August 2026, First Light Farms's annual revenue is estimated to be $1M - $10M.

What is First Light Farms's NAICS code?

First Light Farms's NAICS code is 111 - Crop Production.

How many employees does First Light Farms have currently?

As of August 2026, First Light Farms has approximately 47 employees across 3 continents, including Oceania, North America and Africa. Key team members include Chief Technology Officer: M. M., Founder: A. S. and New Zealand Brand Manager: M. W. Explore First Light Farms's employee directory with LeadIQ.

What industry does First Light Farms belong to?

First Light Farms operates in the Farming industry.

What technology does First Light Farms use?

First Light Farms's tech stack includes Hotjar, Microsoft Clarity, Salesforce, WooCommerce, Mailchimp, Microsoft 365, OpenAI and Klaviyo.

What is First Light Farms's email format?

First Light Farms's email format typically follows the pattern of First@firstlight.farm. Find more First Light Farms email formats with LeadIQ.

How much funding has First Light Farms raised to date?

As of August 2026, First Light Farms has raised $12K in funding. The last funding round occurred on Aug 24, 2021 for $6.1K.

When was First Light Farms founded?

First Light Farms was founded in 2003.

First Light Farms

Q: What is First Light Farms's official website and social media links?

First Light Farms's official website is www.firstlight.farm. First Light Farms has social profiles on LinkedIn.

Q: How many employees does First Light Farms have currently?

First Light Farms has approximately 47 employees.

Q: What technology does First Light Farms use?

First Light Farms's tech stack includes Apache HTTP Server, Tailwind CSS, Modernizr, Microsoft Clarity, DoubleClick Floodlight.

Q: What is First Light Farms's NAICS code?

First Light Farms's NAICS code is 111 (Crop Production).

FarmingHawke's Bay, New Zealand11-50 Employees

First Light Farms is a farming company based in Akina, Hawke's Bay, New Zealand, employing between 11 and 50 people. It specialises in grass-fed meat produced from animals on free-range pastures in New Zealand. The company traces its concept to 2003, originally referred to as Pipeline, with the aim of connecting producers directly with consumers in a transparent manner. It emphasises a production approach that includes genetics, skilled New Zealand farmers, stress-free animals, and a managed supply chain to produce meat described as tasty, tender, and juicy. In recent years, First Light launched an online store in the United States in March 2022 and has had a partnership with Amazon in 2018; the company maintains a New Zealand base and operates via its website at firstlight.farm.

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