Insights

Premium Product Positioning First Light Farms specializes in high-quality, grass-fed Wagyu beef and other gourmet meats, positioning itself as a premium brand that appeals to customers seeking exceptional taste and tenderness, perfect for upscale retail, restaurant, and online sales channels.

International Expansion The recent launch of their online store in the US indicates an opportunity to target affluent North American consumers and specialty food markets, expanding their global footprint and increasing sales potential.

Sustainable Supply Chain With a focus on natural, free-range pastures and stress-free animals, First Light Farms emphasizes sustainability and quality, appealing to environmentally conscious consumers and premium food distributors committed to ethical sourcing.

Technological Engagement Their integration of modern technology—including e-commerce, logistics, and digital marketing platforms—provides scalable ways to enhance customer engagement, personalized marketing, and direct sales, opening avenues for innovative sales strategies.

Government & Partner Support Receiving significant government funding and forming strategic partnerships—such as collaboration with Amazon—indicates strong institutional support and logistics capabilities, which can be leveraged to access new markets and develop co-branded sales initiatives.

First Light Foods Tech Stack

First Light Foods uses 8 technology products and services including Cloudflare CDN, Cloudflare, MySQL, and more. Explore First Light Foods's tech stack below.

Cloudflare CDN

Content Delivery Network

Cloudflare

Content Management System

MySQL

Database

spin.js

Javascript Frameworks

Modernizr

Javascript Libraries

Tippy.js

Javascript Libraries

WooCommerce Stripe Payment Gateway

Web Platform Extensions

Facebook

Widgets

First Light Foods Email Formats	Example	Percentage
First@firstlight.farm	John@firstlight.farm	90%
F.Last@firstlight.farm	J.Doe@firstlight.farm	3%
First@firstlight.farm	John@firstlight.farm	4%
First@firstlight.farm	John@firstlight.farm	3%

First Light Foods Email Formats

Example

Percentage

First@firstlight.farm

John@firstlight.farm

90%

F.Last@firstlight.farm

J.Doe@firstlight.farm

First@firstlight.farm

John@firstlight.farm

First@firstlight.farm

John@firstlight.farm

Frequently Asked Questions

What is First Light Foods's official website and social media links?

First Light Foods's official website is firstlight.farm and has social profiles on LinkedIn Crunchbase.

What is First Light Foods's NAICS code?

First Light Foods's NAICS code is 111 - Crop Production.

How many employees does First Light Foods have currently?

As of December 2025, First Light Foods has approximately 46 employees across 3 continents, including OceaniaNorth AmericaAfrica. Key team members include Chief Technology Officer: M. M.Founder: A. S.New Zealand Brand Manager: M. W.. Explore First Light Foods's employee directory with LeadIQ.

What industry does First Light Foods belong to?

First Light Foods operates in the Farming industry.

What technology does First Light Foods use?

First Light Foods's tech stack includes Cloudflare CDNCloudflareMySQLspin.jsModernizrTippy.jsWooCommerce Stripe Payment GatewayFacebook.

What is First Light Foods's email format?

First Light Foods's email format typically follows the pattern of First@firstlight.farm. Find more First Light Foods email formats with LeadIQ.

When was First Light Foods founded?

First Light Foods was founded in 2003.

First Light Foods

Q: What is First Light Foods's official website and social media links?

First Light Foods's official website is firstlight.farm. First Light Foods has social profiles on LinkedIn.

Q: How many employees does First Light Foods have currently?

First Light Foods has approximately 46 employees.

Q: What technology does First Light Foods use?

First Light Foods's tech stack includes Hotjar, jQuery Migrate, JSON-LD, Cloudflare Bot Management, Underscore.js.

FarmingHawke's Bay, New Zealand11-50 Employees

First Light is based in New Zealand and is the home of the world's best grass fed meat.

Back in 2003, when we were thinking about this revolutionary new meat company that was going to take the world by storm, we referred to it as Pipeline. None of us had been to Hawaii, we called it Pipeline because our idea was to connect the people who make the product with the people who eat it, transparently and directly.

All our animals are 100% grass-fed on free-range pastures, as nature intended. The ingredients on the packet are fresh water, clean air, and sunshine. It is almost an unfair advantage having New Zealand as our farm, but the best grass in the world isn’t enough to stake our claim to having the best grass-fed meat in the world. Everything we do is focused around producing meat that is tasty, tender and juicy every time. We cannot give you the formula, suffice to say it includes special genetics, New Zealand’s best farmers, stress-free animals, and a supply chain managed by people who understand and value the perfect steak.

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