Insights

Premium Product Positioning First Light Foods specializes in 100% grass-fed, premium Wagyu beef from New Zealand, emphasizing high-quality, tender, and tasty meat that appeals to consumers seeking luxury and health-conscious options.

International Market Expansion The recent launch of their online store in the US presents a significant opportunity to target the premium meat segment and build brand awareness among North American customers interested in gourmet and ethically-sourced meat products.

Digital Engagement Their use of advanced digital marketing tools like Google Tag Manager and partnerships with platforms like Amazon demonstrate a strong focus on digital channels, which can be leveraged to enhance sales through targeted campaigns and international e-commerce growth.

Government and Strategic Support Funding from the federal government and collaborations with UK-based initiatives indicate potential support networks and alliances that can facilitate market penetration, brand collaborations, and access to new customer bases.

Sustainability and Traceability The company's focus on natural, pasture-raised animals and transparency around ingredients aligns with the growing consumer demand for sustainable and ethically-produced foods, creating opportunities for premium positioning and storytelling in sales efforts.

First Light Farms Tech Stack

First Light Farms uses 8 technology products and services including AWIN, Cloudflare CDN, cdnjs, and more. Explore First Light Farms's tech stack below.

AWIN

Affiliate Advertising Networks

Cloudflare CDN

Content Delivery Network

cdnjs

Content Delivery Network

WordPress

Content Management System

jQuery Migrate

Javascript Libraries

Klaviyo

Marketing Automation

Java

Programming Languages

WooCommerce Stripe Payment Gateway

Web Platform Extensions

First Light Farms Email Formats	Example	Percentage
First@firstlight.farm	John@firstlight.farm	89%
F.Last@firstlight.farm	J.Doe@firstlight.farm	4%
First@firstlight.farm	John@firstlight.farm	3%
First@firstlight.farm	John@firstlight.farm	4%

First Light Farms Email Formats

Example

Percentage

First@firstlight.farm

John@firstlight.farm

89%

F.Last@firstlight.farm

J.Doe@firstlight.farm

First@firstlight.farm

John@firstlight.farm

First@firstlight.farm

John@firstlight.farm

Frequently Asked Questions

Where is First Light Farms's headquarters located?

First Light Farms's main headquarters is located at 211 Market Street, Hastings, Hawkes Bay 4122, NZ. The company has employees across 3 continents, including OceaniaNorth AmericaAfrica.

What is First Light Farms's official website and social media links?

First Light Farms's official website is firstlight.farm and has social profiles on LinkedIn Crunchbase.

What is First Light Farms's NAICS code?

First Light Farms's NAICS code is 111 - Crop Production.

How many employees does First Light Farms have currently?

As of October 2025, First Light Farms has approximately 45 employees across 3 continents, including OceaniaNorth AmericaAfrica. Key team members include Chief Technology Officer: M. M.New Zealand Brand Manager: M. W.Us National Sales Manager: J. R.. Explore First Light Farms's employee directory with LeadIQ.

What industry does First Light Farms belong to?

First Light Farms operates in the Farming industry.

What technology does First Light Farms use?

First Light Farms's tech stack includes AWINCloudflare CDNcdnjsWordPressjQuery MigrateKlaviyoJavaWooCommerce Stripe Payment Gateway.

What is First Light Farms's email format?

First Light Farms's email format typically follows the pattern of First@firstlight.farm. Find more First Light Farms email formats with LeadIQ.

When was First Light Farms founded?

First Light Farms was founded in 2003.

First Light Farms

FarmingNew Zealand11-50 Employees

First Light is based in New Zealand and is the home of the world's best grass fed meat.

Back in 2003, when we were thinking about this revolutionary new meat company that was going to take the world by storm, we referred to it as Pipeline. None of us had been to Hawaii, we called it Pipeline because our idea was to connect the people who make the product with the people who eat it, transparently and directly.

All our animals are 100% grass-fed on free-range pastures, as nature intended. The ingredients on the packet are fresh water, clean air, and sunshine. It is almost an unfair advantage having New Zealand as our farm, but the best grass in the world isn’t enough to stake our claim to having the best grass-fed meat in the world. Everything we do is focused around producing meat that is tasty, tender and juicy every time. We cannot give you the formula, suffice to say it includes special genetics, New Zealand’s best farmers, stress-free animals, and a supply chain managed by people who understand and value the perfect steak.

Insights

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