Tech Leadership Opportunity First United Bank shows strong technology leadership with a CIO finalist and a modern tech stack including Salesforce Financial Services Cloud, Azure, and mixed on prem systems. This presents opportunities to pitch strategic modernization services, CRM optimization, data analytics, cybersecurity enhancements, and cloud cost optimization to support growth and digital banking initiatives.

Mortgage Growth The appointment of Tim Frederick as Executive Vice President and Head of Mortgage, along with ongoing mortgage growth initiatives, signals a focus on expanding mortgage originations. Propose digital mortgage platforms, e sign integration, loan origination system optimization, and partnerships for referral networks and real estate marketing.

SMB Cross-Sell As a multi service community bank serving Oklahoma and Texas, there is a strong opportunity to cross sell to SMBs with merchant services, cash management, payroll, commercial lending, and wealth/trust offerings across existing and new markets such as Lubbock.

Community Partnerships Active community involvement and Best Banks to Work For status create openings for CSR programs, nonprofit banking solutions, sponsorships, and employee volunteering platforms that align with First United’s community-first positioning.

Talent and HR HR leadership changes and recognition as a top employer highlight a continued focus on people strategy. This enables opportunities for HR tech and benefits platform partnerships, wellness program integrations, and workforce analytics to boost recruitment, retention, and productivity.