Post Merger Upsell Leverage Huntington's acquisition of FirstMerit to identify and cross-sell to a large existing customer base across commercial banking, cash management, and wealth services. Target mid market clients with bundled offerings, accelerate onboarding through integrated platforms, and tailor campaigns using local relationship managers in Ohio and nearby states.

Regional Growth Focus Deepen mid market SMB relationships in Ohio and Midwest by offering regionally tailored products such as working capital financing, treasury management, and digital banking upgrades. Align sales motions with Huntington National Bank's brand and local teams to accelerate local market penetration.

Digital Treasury Growth Capitalize on demand for modern digital and payments solutions by offering real time payments, API connectivity, and comprehensive cash management with fraud protection. Position as a scalable platform for mid market clients seeking efficiency gains and better liquidity control.

Wealth Management Upsell Leverage Huntington's wealth advisory strength to cross sell private banking and investment services to commercial clients and high net worth individuals in the former FirstMerit footprint. Promote retirement planning, managed accounts, and integrated financial planning as part of bundles.

Integration Advisory Opportunity Offer integration and advisory services to other regional banks undergoing consolidation, drawing on FirstMerit and Huntington merger experience. Services could include data migration, systems integration, regulatory alignment, and customer transition support to minimize disruption.