Fita

Wellness and Fitness ServicesJakarta, Indonesia51-200 Employees

Fita is a health-tech platform based in Jakarta, Indonesia, operating in the wellness and fitness services space. It curates localized fitness and wellness videos, recipes, meal planning tips, and guidance produced by certified fitness trainers and nutritionists. The platform aims to help Indonesians build healthy habits and address gaps in preventive healthcare through accessible content. In addition to general resources, Fita provides personalized programs developed in collaboration with health enthusiasts such as Ade Rai, Melanie Putria, and Kemal Mochtar, supported by a community that helps users stay motivated.

Within its sector, Fita blends curated content, personalized coaching, and a supportive community to address preventive health in Indonesia. The company is based in Jakarta and operates as a mid-sized organization, with stated ambitions to expand its services toward becoming a broader Indonesian super-app.

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