Insights

Wellness Platform Scale Fita is a health-tech platform in Indonesia with 51-200 employees and revenue in the $100M–$250M range, indicating a mature, cash-generating business with room to scale partnerships in fitness, nutrition, and preventive care.

Preventive Care Focus The core offering targets preventive healthcare through localized fitness videos, recipes, meal planning, and certified guidance, presenting opportunities for B2B collaborations with employers, insurers, and corporate wellness programs seeking scalable wellness benefits.

Brand and Influencers Partnerships or co-branding with recognizable health enthusiasts such as Ade Rai, Melanie Putria, and Kemal Mochtar suggest opportunities for exclusive content deals, branded programs, and sponsored wellness campaigns that can be monetized or expanded via enterprise channels.

Tech Stack & AI Utilizing Contentful, OpenAI, Google Cloud, and other cloud tools indicates readiness to deploy personalized, AI-driven content and recommendations for users, enabling upsell of premium personalized plans and enterprise-grade wellness solutions.

Expansion Potential Ambition to become a next Indonesian super-app combined with a sizable revenue base signals opportunities for strategic partnerships in cross-functional services (habits tracking, meal planning, telehealth, and corporate wellness) and geographic expansion collaboration.

Fita Tech Stack

Fita uses 8 technology products and services including Contentful, Segment, Google Workspace, and more. Explore Fita's tech stack below.

Contentful

Content Management System

Segment

Customer Data Platforms

Generative Ai

Infrastructure As A Service

Vercel

Platform As A Service

Google Tag Manager

Tag Management

Fita Email Formats	Example	Percentage
First@fita.co.id	John@fita.co.id	56%
First.Last@fita.co.id	John.Doe@fita.co.id	44%

Fita Email Formats

Example

Percentage

First@fita.co.id

John@fita.co.id

56%

First.Last@fita.co.id

John.Doe@fita.co.id

44%

Frequently Asked Questions

What is Fita's stock symbol?

Fita is a publicly traded company; the company's stock symbol is DURPX.

What is Fita's official website and social media links?

Fita's official website is fita.co.id and has social profiles on LinkedIn and Crunchbase.

How much revenue does Fita generate?

As of August 2026, Fita's annual revenue is estimated to be $100M - $250M.

What is Fita's NAICS code?

Fita's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Fita have currently?

As of August 2026, Fita has approximately 109 employees across 6 continents, including Asia, Europe and North America. Key team members include Cpo/Cto: R. W., Chief Financial Officer/Chief Operations Officer: A. H. M. and Vice President Of Technology: D. K. Explore Fita's employee directory with LeadIQ.

What industry does Fita belong to?

Fita operates in the Wellness and Fitness Services industry.

What technology does Fita use?

Fita's tech stack includes Contentful, Segment, Google Workspace, Microsoft 365, OpenAI, Google Cloud, Vercel and Google Tag Manager.

What is Fita's email format?

Fita's email format typically follows the pattern of First@fita.co.id. Find more Fita email formats with LeadIQ.

How much funding has Fita raised to date?

As of August 2026, Fita has raised $1.9M in funding. The last funding round occurred on Dec 20, 2022 for $1.9M.

Fita

Q: What is Fita's official website and social media links?

Fita's official website is fita.co.id. Fita has social profiles on LinkedIn.

Q: How many employees does Fita have currently?

Fita has approximately 109 employees.

Q: What technology does Fita use?

Fita's tech stack includes Office 365, Vercel, HSTS, PWA, Facebook Pixel.

Q: What is Fita's NAICS code?

Fita's NAICS code is 71394 (Fitness and Recreational Sports Centers).

Wellness and Fitness ServicesJakarta, Indonesia51-200 Employees

Fita is a health-tech platform based in Jakarta, Indonesia, operating in the wellness and fitness services space. It curates localized fitness and wellness videos, recipes, meal planning tips, and guidance produced by certified fitness trainers and nutritionists. The platform aims to help Indonesians build healthy habits and address gaps in preventive healthcare through accessible content. In addition to general resources, Fita provides personalized programs developed in collaboration with health enthusiasts such as Ade Rai, Melanie Putria, and Kemal Mochtar, supported by a community that helps users stay motivated.

Within its sector, Fita blends curated content, personalized coaching, and a supportive community to address preventive health in Indonesia. The company is based in Jakarta and operates as a mid-sized organization, with stated ambitions to expand its services toward becoming a broader Indonesian super-app.

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Fita Tech Stack

Fita's Email Address Formats