Insights

Growing Instructor Network The company is actively recruiting FitSteps instructors across the UK, presenting a significant opportunity to partner with potential trainers and expand the program's reach through instructor training, certification, and franchise models.

Expanding Program Content With plans to develop additional dance styles beyond the current four, there is potential to license or sell these new dance modules, cater to diverse customer preferences, and increase engagement for fitness studios and individual consumers.

Partnership Opportunities Recent collaboration with The Lifestyle Card Ltd indicates a pathway to strategic alliances that can enhance brand visibility, promote special offers, and facilitate targeted marketing initiatives to boost customer acquisition.

Technology Integration Utilizing platforms such as WordPress, Shopify, and Omnisend suggests readiness for e-commerce and digital marketing collaborations, opening avenues for selling branded merchandise, online classes, or membership subscriptions.

Market Expansion Potential The appealing, inclusive dance fitness format that caters to all age groups and abilities offers sales potential in both the wellness and senior fitness markets, as well as corporate wellness programs seeking engaging activity options.

Similar companies to FitSteps

FitSteps Tech Stack

FitSteps uses 8 technology products and services including jsDelivr, WordPress, Open Graph, and more. Explore FitSteps's tech stack below.

  • jsDelivr
    Content Delivery Network
  • WordPress
    Content Management System
  • Open Graph
    Content Management System
  • Keap
    Customer Relationship Management
  • Shopify
    E-commerce
  • Flickity
    Javascript Libraries
  • Preact
    Javascript Libraries
  • Omnisend Email Marketing & SMS
    Web Platform Extensions

FitSteps's Email Address Formats

FitSteps uses at least 1 format(s):
FitSteps Email FormatsExamplePercentage
First@fitsteps.co.ukJohn@fitsteps.co.uk
100%

Frequently Asked Questions

Where is FitSteps's headquarters located?

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FitSteps's main headquarters is located at Tyler, Texas United States. The company has employees across 2 continents, including EuropeNorth America.

What is FitSteps's official website and social media links?

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FitSteps's official website is fitsteps.co.uk and has social profiles on LinkedIn.

What is FitSteps's SIC code NAICS code?

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FitSteps's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does FitSteps have currently?

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As of January 2026, FitSteps has approximately 11 employees across 2 continents, including EuropeNorth America. Key team members include CEO: P. F.Director: N. K.Fitsteps Instructor & Dj: J. L.. Explore FitSteps's employee directory with LeadIQ.

What industry does FitSteps belong to?

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FitSteps operates in the Wellness and Fitness Services industry.

What technology does FitSteps use?

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FitSteps's tech stack includes jsDelivrWordPressOpen GraphKeapShopifyFlickityPreactOmnisend Email Marketing & SMS.

What is FitSteps's email format?

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FitSteps's email format typically follows the pattern of First@fitsteps.co.uk. Find more FitSteps email formats with LeadIQ.

FitSteps

Wellness and Fitness ServicesTexas, United States11-50 Employees

FitSteps is the result of a collaboration between two of the UK’s most famous ballroom dancers and Britain’s most successful swimmer! During the long, arduous dance training sessions that are an integral part of Britain’s most successful entertainment show, ‘Strictly Come Dancing’, Natalie Lowe, Ian Waite and Mark Foster had a great idea. They decided to mix together, for the first time, the graceful steps of Ballroom and the up tempo steps of the Latin dances to create a really fun, energetic and effective way to get fit fast that would appeal to everyone, even if they couldn’t dance. After working closely with a group of hand picked fitness professionals to ensure that the programme really delivers great fitness results, Fitsteps was born – a dance fitness programme that is ‘so much fun you don’t even realise you’re getting fit!’ FitSteps is based around twelve of the most popular ballroom and Latin dances and they’re at the stage where the first four, Waltz, Quickstep, Jive and Cha-Cha are ready to rock! The remaining eight dances will be developed over the course of the next few months. The dances have been designed to work for all age groups and all levels of ability and fitness. From the trials FitSteps have conducted so far, where they have had people from the age of 9 to 74 participating, the feedback has been terrific. We are currently recruiting FitSteps Instructors to deliver FitSteps throughout the UK.

Section iconCompany Overview

Headquarters
Tyler, Texas United States
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
71394 - Fitness and Recreational Sports Centers
Employees
11-50

Section iconFunding & Financials

  • $1M

    FitSteps's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    FitSteps's revenue is estimated to be in the range of $1M

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