Insights

Growing Instructor Network FitSteps is actively recruiting instructors across the UK, indicating a significant expansion phase and potential for partnerships with fitness training providers or educational institutions to scale delivery and increase market reach.

Diverse User Base With participation from ages 9 to 74, there is a broad target demographic, opening sales opportunities in schools, senior centers, and family-oriented fitness programs to diversify customer segments.

Partnership Opportunities Recent partnership with The Lifestyle Card Ltd suggests potential avenues for strategic collaborations with lifestyle and wellness brands to promote the program and expand its visibility among health-conscious consumers.

Tech-Enabled Engagement Utilizing a modern tech stack including email marketing, SMS, and e-commerce platforms positions FitSteps to implement targeted digital campaigns and online sales channels to acquire new customers and instructor enrollments.

Market Differentiation As a dance-based fitness service created by renowned UK dancers and athletes, FitSteps offers a unique value proposition that can be leveraged in sales pitches to differentiate from traditional gyms and dance studios in a competitive wellness market.

Similar companies to FitSteps

FitSteps Tech Stack

FitSteps uses 8 technology products and services including jsDelivr, WordPress, Open Graph, and more. Explore FitSteps's tech stack below.

  • jsDelivr
    Content Delivery Network
  • WordPress
    Content Management System
  • Open Graph
    Content Management System
  • Keap
    Customer Relationship Management
  • Shopify
    E-commerce
  • Flickity
    Javascript Libraries
  • Preact
    Javascript Libraries
  • Omnisend Email Marketing & SMS
    Web Platform Extensions

FitSteps's Email Address Formats

FitSteps uses at least 1 format(s):
FitSteps Email FormatsExamplePercentage
First@fitsteps.co.ukJohn@fitsteps.co.uk
50%
First@fitsteps.co.ukJohn@fitsteps.co.uk
50%

Frequently Asked Questions

What is FitSteps's official website and social media links?

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FitSteps's official website is fitsteps.co.uk and has social profiles on LinkedIn.

What is FitSteps's NAICS code?

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FitSteps's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does FitSteps have currently?

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As of October 2025, FitSteps has approximately 11 employees across 2 continents, including EuropeNorth America. Key team members include CEO: P. F.Director: N. K.Instructor: R. P.. Explore FitSteps's employee directory with LeadIQ.

What industry does FitSteps belong to?

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FitSteps operates in the Wellness and Fitness Services industry.

What technology does FitSteps use?

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FitSteps's tech stack includes jsDelivrWordPressOpen GraphKeapShopifyFlickityPreactOmnisend Email Marketing & SMS.

What is FitSteps's email format?

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FitSteps's email format typically follows the pattern of First@fitsteps.co.uk. Find more FitSteps email formats with LeadIQ.

FitSteps

Wellness and Fitness Services11-50 Employees

FitSteps is the result of a collaboration between two of the UK’s most famous ballroom dancers and Britain’s most successful swimmer! During the long, arduous dance training sessions that are an integral part of Britain’s most successful entertainment show, ‘Strictly Come Dancing’, Natalie Lowe, Ian Waite and Mark Foster had a great idea. They decided to mix together, for the first time, the graceful steps of Ballroom and the up tempo steps of the Latin dances to create a really fun, energetic and effective way to get fit fast that would appeal to everyone, even if they couldn’t dance. After working closely with a group of hand picked fitness professionals to ensure that the programme really delivers great fitness results, Fitsteps was born – a dance fitness programme that is ‘so much fun you don’t even realise you’re getting fit!’ FitSteps is based around twelve of the most popular ballroom and Latin dances and they’re at the stage where the first four, Waltz, Quickstep, Jive and Cha-Cha are ready to rock! The remaining eight dances will be developed over the course of the next few months. The dances have been designed to work for all age groups and all levels of ability and fitness. From the trials FitSteps have conducted so far, where they have had people from the age of 9 to 74 participating, the feedback has been terrific. We are currently recruiting FitSteps Instructors to deliver FitSteps throughout the UK.

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Employees
11-50

Section iconFunding & Financials

  • $1M

    FitSteps's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    FitSteps's revenue is estimated to be in the range of $1M

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