Sustainability push FitzGerald positions itself as a sustainability driven architecture firm with expertise in green building certifications, energy optimization, and adaptive reuse. This creates cross-sell opportunities with clients prioritizing sustainable redevelopment, multi-family and mixed-use developments, and historic restoration projects.

Historic and adaptive reuse The portfolio emphasizes conversions and restorations of historic structures, offering a niche for clients seeking preservation with modern functionality. Target property owners, developers, and municipal clients looking to repurpose aging assets into sustainable, compliant spaces.

Multifamily leadership As a key player in multifamily, urban-scale mixed-use, senior, and student housing, FitzGerald can target developers and housing authorities planning large residential portfolios, offering integrated design, interior, and sustainability services to streamline approvals and buildability.

Geographic reach With offices in Chicago and Denver and projects across the country, there is potential to pursue national RFPs and leverage cross-market knowledge to win multi-site assignments, especially for clients with scalable housing or commercial portfolios.

Integrated services FitzGerald provides architectural design, interior design, site planning, energy optimization, accessibility consulting, and building commissioning. This breadth enables cross-selling to clients needing end-to-end services from concept through certification and occupancy.