Builder Partnerships Target new custom home builders, general contractors, and interior designers for ongoing painting and millwork projects, positioning Five Star as a one-stop coating partner for residential builds.

Maintenance Retainers Offer ongoing maintenance programs including seasonal repainting, color refresh consultations, and protective coating refresh to homeowners and property managers to create recurring revenue.

Regional Growth With a Rochester east side and Finger Lakes footprint, pursue regional expansion via contractor referrals, local marketing, and partnerships with property managers to extend service area.

Digital Marketing Leverage Wix and the existing tech stack to optimize the website for lead generation; implement a CRM and targeted campaigns around new homes, interior/exterior painting, and custom finishes.

Strategic Partnerships Develop relationships with coating manufacturers and suppliers to gain preferred contractor status, access premium materials, training, warranties, and potentially better margins.