Insights

Expansion Opportunity Franchise development potential is high given FlannelJax's recent growth trajectory, established franchise partnership in 2019, and plans for rapid expansion evidenced by opening new locations such as Grand Rapids. Target expansion markets with active franchising activity and high entertainment demand.

Team Building Extreme team-building offerings and corporate events present a strong B2B sales lane. Position to HR and corporate groups with customizable competitive experiences, private events, and ongoing league formats to drive recurring revenue from employee engagement programs.

Multipurpose Revenue Diverse in-venue experiences (axe throwing, crosscut sawing, thump the stump, leagues) enable cross-sell of party hosting, birthdays, bachelor/ette events, and group reservations, maximizing average order value per guest across multiple service lines.

Digital & Local Marketing Existing tech stack includes Shopify, Squarespace, SEO tools, and ad tracking, signaling readiness for performance marketing. Leverage local search, franchise-support marketing, and partner channels to scale awareness and drive qualified leads for new and existing venues.

Competitive Positioning Competitors vary in scale; FlannelJax's smaller team size but growing footprint suggests an opportunity to provide franchisor-friendly support, regional marketing playbooks, and shareable experiential concepts to accelerate market capture against typical industry players.

Similar companies to FlannelJax's

FlannelJax's Tech Stack

FlannelJax's uses 8 technology products and services including Google Ads, Microsoft Advertising, Linkedin Insight Tag, and more. Explore FlannelJax's's tech stack below.

FlannelJax's's Email Address Formats

FlannelJax's uses at least 1 email format:
FlannelJax's Email FormatsExamplePercentage
FLast@flanneljaxs.comJDoe@flanneljaxs.com
100%

Frequently Asked Questions

What is FlannelJax's's official website and social media links?

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FlannelJax's's official website is flanneljaxs.com and has social profiles on LinkedIn.

How much revenue does FlannelJax's generate?

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As of July 2026, FlannelJax's's annual revenue is estimated to be $10M - $25M.

What is FlannelJax's's NAICS code?

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FlannelJax's's NAICS code is 713 - Amusement, Gambling, and Recreation Industries.

How many employees does FlannelJax's have currently?

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As of July 2026, FlannelJax's has approximately 17 employees across 1 continents, including North America. Key team members include Timberbeast And Bar Manager: T. M. and Oparatetor: G. A. Explore FlannelJax's's employee directory with LeadIQ.

What industry does FlannelJax's belong to?

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FlannelJax's operates in the Recreational Facilities industry.

What technology does FlannelJax's use?

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FlannelJax's's tech stack includes Google Ads, Microsoft Advertising, Linkedin Insight Tag, Microsoft Clarity, Squarespace, WordPress, Osano and Shopify.

What is FlannelJax's's email format?

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FlannelJax's's email format typically follows the pattern of FLast@flanneljaxs.com. Find more FlannelJax's email formats with LeadIQ.

When was FlannelJax's founded?

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FlannelJax's was founded in 2017.
FlannelJax's logo

FlannelJax's

Recreational FacilitiesMinnesota, United States11-50 Employees

FlannelJax's operates as an axe throwing and recreational sports venue, offering a variety of competitive and social games that accommodate groups of different sizes. The core activity is axe throwing, but the concept also includes other lumberjack-themed challenges designed to provide a social and participatory experience for players seeking either a casual night out or a structured competition. The venue emphasizes group events such as parties, team-building experiences, and leagues, highlighting its role as a venue for celebrations and corporate activities as well as individual recreation.
Based in St. Paul, Minnesota, FlannelJax's positions itself within the recreational facilities sector as a venue that blends physical activity with social interaction. The business targets groups and organizations looking for interactive entertainment and team-based experiences, offering a space that supports gatherings from casual outings to organized league play. The company descriptions indicate a focus on creating an inclusive environment for multiple party sizes and collaborative challenges, with activities that extend beyond axe throwing to other related games. Recent developments include expansion plans noted in revenue-related coverage, reflecting growth interest while remaining focused on its core experiential offerings.

Section iconCompany Overview

NAICS Code
713 - Amusement, Gambling, and Recreation Industries
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    FlannelJax's's revenue is estimated to be in the range of $10M - $25M

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