Retail Network Growth Flipp already powers digital shopping experiences for more than 1,600 retailers and brands and has partnered with IGA to reach about 7,500 independent grocers. This network depth presents a clear path to cross-sell Flipp’s merchandising and media platform to additional independent grocers and regional chains through similar alliance models, accelerating partner growth in North America.

CPG Program Expansion Flipp introduced a CPG-focused program in 2020 and continues to partner with retailers and brands to create, curate, and distribute savings content. There is an opportunity to onboard more CPG manufacturers by offering enhanced visibility, performance analytics, and customized media placements that drive awareness and purchase intent.

Analytics & Media Flipp's tech stack includes Power BI, Oracle, and NetSuite OneWorld, indicating strong data and ERP capabilities. This enables selling data-driven media and analytics packages that measure savings content performance, shopper engagement, and ROI for retailers and CPG brands, supporting more effective campaigns.

Regional Media Partnerships Past regional partnerships with Metroland Media demonstrate the effectiveness of combining publishing reach with Flipp's digital circulations. A sales angle is to replicate this model with additional regional publishers and local media networks to reach high-intent shoppers in specific markets.

Mid-Market Expansion Flipp operates in the mid-market with substantial revenue and employees, making it a strong fit for mid-sized North American retailers seeking scalable digital shopping experiences. Highlight platform scalability and integrations (Oracle/NetSuite) as a differentiator, and note the growth trajectory evidenced by Truelink Capital's acquisition and recent partnerships to support larger enterprise deals.