Florida Retail Federation
Government Relations ServicesFlorida, United States11-50 Employees
The Florida Retail Federation is a state-level trade association that represents retailers who sell directly to consumers. Based in Tallahassee, Florida, the organization positions itself within the government relations sector, focusing on issues that affect retailers and their business environment. Its activities are geared toward supporting the retail industry by advocating on policy matters and informing members, with the broader aim of supporting jobs and economic activity tied to Florida’s retail sector. Targeting Florida retailers, the federation emphasizes the impact of shopping locally and the importance of sales tax policy, as evidenced by past initiatives and campaigns related to promoting local shopping and online sales tax discussions. The group serves a regional market with a membership model typical of trade associations, and it operates in a context where retailers contribute a substantial share of employment and wage payroll in the state and manage significant sales tax collection for the state government.