Strategic Partnership Explore sponsorships and affiliate ticketing opportunities with the Florida Theatre by offering bundled wellness and fitness events, corporate wellness partnerships, and membership perks that leverage the new Stars & Stripes initiative to attract local brands and sponsors.

Membership Growth Leverage the Stars & Stripes Membership launch to cross-sell fitness programs, exclusive events, and member benefi ts to theatre patrons, expanding recurring revenue and increasing attendance through loyalty programs.

Historic Venue Upsell Position wellness and fitness seminars or pop-up activations at the historic Florida Theatre, capitalizing on its award-winning status to attract culturally engaged audiences and premium experiences.

Community Engagement Utilize partnerships with local schools and arts programs (as with the DASOTA collaboration) to offer corporate team-building, student workshops, and charity events that open doors to B2B and B2C sales opportunities.

Digital Outreach Offer integrated digital marketing packages that combine event ticketing, email outreach, and wellness content, leveraging the theatre’s tech stack (WordPress, Open Graph, Constant Contact, Piwik PRO) to drive data-driven promotions and cross-channel campaigns.