Legacy Custom Rigging Leverage over 30 years in lifting and rigging to position Florida Wire as a trusted partner for contractors needing customized rigging solutions. Highlight in house fabrication capabilities to deliver project specific gear under one roof and win repeat opportunities.

Fall Protection Focus As a top level distributor of Capital Safety fall protection products, target safety officers and procurement managers in construction, manufacturing, and logistics with bundled rigging and PPE offers.

Fabrication Upsell Capitalize on the custom rigging fabrication capability to quote and deliver tailored slings, assemblies, and hardware for ongoing capital projects, reducing sourcing lead times and boosting repeat orders.

Regional Focus Florida Prioritize Florida and Orlando area construction, shipping, and maintenance facilities to shorten sales cycles; align with local vendor programs and bid opportunities to improve close rates.

Digital Growth Engine Enhance online lead generation and CRM driven follow ups by improving the website's quote capture and marketing automation, leveraging the existing WordPress site, Facebook Pixel, and forms to convert inquiries into confirmed opportunities.