Fluid

Technology, Information and InternetCalifornia, United States51-200 Employees

Fluid is a mid-sized technology company based in Oakland, California, with more than 15 years in the technology, information and internet space. It develops ecommerce experiences and software by bringing together strategy, design, and technology to make digital shopping a core part of the consumer journey. The work aims to create engaging, brand-aligned shopping moments that support online performance and convert shoppers into buyers.

Fluid was acquired by Astound Commerce in 2018, and its Fluid Configure division spun off in 2020 to form ConfigureID as an independent business. In 2022, Flugel partnered with ConfigureID to examine existing infrastructure and define solutions spanning compliance, security, cost optimization, cloud automation, CI/CD productivity, observability, availability, and scalability.

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