Insights

Strategic Acquisition Fluidra Australia's recent acquisition of Pooltrackr Limited indicates a strong strategic move into software solutions for pool management, presenting an opportunity to cross-sell advanced automation and data-driven products to existing hardware customers.

Innovation & Sustainability Winning the Corporate Startup Rising Star 2024 award for sustainable and connected products highlights Fluidra's commitment to eco-friendly technologies and smart pool solutions, which can attract environmentally conscious consumers and commercial clients.

Market Expansion With the appointment of regional leaders across Australia, including a new managing director for ANZ and regional managers, Fluidra is positioning itself for deeper market penetration, offering opportunities to tailor sales pitches to specific local market needs.

Product Localization Manufacturing locally in Melbourne with products designed specifically for the Australian climate allows for a compelling sales pitch around durability and climate-adapted innovations, especially to commercial clients seeking reliable, region-specific pool equipment.

Technological Edge Fluidra's use of advanced R&D tools like 3D modeling and a tech stack involving digital marketing and connected product solutions present opportunities to upsell IoT-enabled pool products and integrated wellness systems to tech-savvy and high-end customers.

Similar companies to Fluidra Australia & New Zealand

Fluidra Australia & New Zealand Tech Stack

Fluidra Australia & New Zealand uses 8 technology products and services including Salesforce, jQuery, Floating UI, and more. Explore Fluidra Australia & New Zealand's tech stack below.

  • Salesforce
    Customer Relationship Management
  • jQuery
    Javascript Libraries
  • Floating UI
    Javascript Libraries
  • Windows Server
    Operating Systems
  • Trello
    Project Management
  • Adobe Creative Suite
    Visualisation Software
  • Google Analytics
    Web Analytics
  • Microsoft IIS
    Web Servers

Media & News

Fluidra Australia & New Zealand's Email Address Formats

Fluidra Australia & New Zealand uses at least 2 format(s):
Fluidra Australia & New Zealand Email FormatsExamplePercentage
FLast@astralpool.com.auJDoe@astralpool.com.au
66%
First.Last@astralpool.com.auJohn.Doe@astralpool.com.au
34%

Frequently Asked Questions

Where is Fluidra Australia & New Zealand's headquarters located?

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Fluidra Australia & New Zealand's main headquarters is located at 1 Herbert Place Smithfield, New South Wales 2164 Australia. The company has employees across 1 continents, including Oceania.

What is Fluidra Australia & New Zealand's phone number?

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You can contact Fluidra Australia & New Zealand's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Fluidra Australia & New Zealand's official website and social media links?

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Fluidra Australia & New Zealand's official website is fluidra.com.au and has social profiles on LinkedIn.

What is Fluidra Australia & New Zealand's NAICS code?

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Fluidra Australia & New Zealand's NAICS code is 31-33 - Manufacturing.

How many employees does Fluidra Australia & New Zealand have currently?

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As of March 2026, Fluidra Australia & New Zealand has approximately 150 employees across 1 continents, including Oceania. Key team members include Head Of Pro Centres: A. L.Operations Director - Apac: B. B.It Director, Apac: A. C.. Explore Fluidra Australia & New Zealand's employee directory with LeadIQ.

What industry does Fluidra Australia & New Zealand belong to?

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Fluidra Australia & New Zealand operates in the Manufacturing industry.

What technology does Fluidra Australia & New Zealand use?

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Fluidra Australia & New Zealand's tech stack includes SalesforcejQueryFloating UIWindows ServerTrelloAdobe Creative SuiteGoogle AnalyticsMicrosoft IIS.

What is Fluidra Australia & New Zealand's email format?

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Fluidra Australia & New Zealand's email format typically follows the pattern of FLast@astralpool.com.au. Find more Fluidra Australia & New Zealand email formats with LeadIQ.

When was Fluidra Australia & New Zealand founded?

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Fluidra Australia & New Zealand was founded in 1990.

Fluidra Australia & New Zealand

ManufacturingNew South Wales, Australia51-200 Employees

Fluidra Australia aims to create the perfect Pool and Wellness experience responsibly. Our portfolio includes some of the most recognized and trusted brands in Australia - AstralPool and Zodiac; we offer our customers an expansive array of products across both the residential, commercial pool and wellness markets. Fluidra Australia has become one of Australia's leading suppliers of the highest quality Swimming Pool and Spa products.

Manufactured locally in Melbourne, Fluidra Australia product range is produced specifically for the Australian climate. All products are designed by the research and development team using advanced 3D modelling, and the entire production process is completed in-house by 500 passionate Australians. 

We are guided by clear values and come to work every day with a simple and direct mission in mind: To create the perfect pool and wellness experience responsibly. By staying focused on this mission, we will create value for all our stakeholders - customers, pool owners, investors and employees.

Section iconCompany Overview

Headquarters
1 Herbert Place Smithfield, New South Wales 2164 Australia
Phone number
NAICS Code
31-33 - Manufacturing
Founded
1990
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Fluidra Australia & New Zealand's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Fluidra Australia & New Zealand's revenue is estimated to be in the range of $10M$25M

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