Global leadership Fluidra is a global leader in pool and wellness equipment, operating in over 45 countries with a diverse brand portfolio. This presents cross-border upsell opportunities for connected solutions, maintenance contracts, and premium product bundles across markets.

Connected solutions The emphasis on connected solutions and the use of digital systems like Salesforce Service Cloud suggests demand for IoT-enabled equipment, remote monitoring, predictive service, and data-driven performance optimization for pool customers and commercial operators.

Strong financials Consistent revenue growth across 2025 and a solid dividend policy indicate financial stability, enabling a sales focus on premium upgrades, financing options, and long-term service agreements with confidence in continued investment.

Diversified brands A portfolio including Jandy, AstralPool, Polaris, and Zodiac appeals to varied customer segments (residential and commercial). Target tailored product line expansion, channel-specific pitches, and co-branding opportunities to maximize market penetration.

Sustainability focus Inclusion in sustainability indices (FTSE4Good) and growth around efficiency-driven solutions provide a path for selling energy- and water-saving equipment, eco-friendly materials, and sustainability reporting services to both end users and developers.