Premium Brand Positioning Fly By Jing’s reputation as a leading premium Chinese food brand with a focus on high-quality, real ingredients presents opportunities to target high-end retailers, gourmet food stores, and specialty grocery chains seeking authentic and premium Asian cuisine products.

Growing Market Presence Recent collaborations and product launches, such as partnerships with TALEA Beer Co and Urbaneokc, indicate an expanding market reach that can be leveraged for new distribution channels and co-branded marketing efforts.

Strong Funding & Growth With $12 million raised in Series B funding and a revenue range of $1M to $10M, Fly By Jing demonstrates solid financial backing and growth potential, making it a viable partner for wholesale, retail, or new product development collaborations.

Innovative Product Line The company’s innovative product offerings like Sichuan Chili Crisp Smoked Salmon and spicy sauces appeal to adventurous consumers, creating opportunities to develop new product extensions, cross-promotions, and targeted marketing campaigns.

Digital and Data-Driven Approach Utilizing technologies like Google Analytics and Klaviyo, Fly By Jing is positioned to effectively analyze customer data and optimize targeted outreach, which presents sales opportunities through tailor-made marketing and personalized sales strategies.