FMCG Direct Email Format

Financial ServicesNew York, United States51-200 Employees

First Manhattan Consulting Group, operating under the trade name FMCG Direct, is a data-driven omni-channel marketing services provider focused on financial services. The company develops and delivers direct marketing campaigns aimed at helping banks, investment firms, and insurance companies acquire, cross-sell, and retain consumer and small business relationships through targeted messaging and rigorous measurement. Its approach combines specialized targeting models, a broad consumer and business data foundation, and research-based creative to ensure campaigns address benefits and barriers while evaluating performance by profitability, tenure, and lifetime value. Based in New York City, FMCG Direct serves financial institutions with a focus on driving measurable returns from marketing efforts.

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