Specialized Product Niche Focus 12, Inc. specializes in manufacturing high-quality plastic shims, particularly Wobble Wedges, which have established a strong reputation among plumbers, contractors, and industrial users. This niche position presents opportunities to expand into related sectors requiring precise shimming solutions.

Established Industry Recognition With over 40 years of innovation and a recognition as the best plastic shims for plumbers, the company has demonstrated market credibility and loyalty, which can be leveraged to target industries such as construction, cabinetry, and furniture manufacturing.

Limited Revenue Scale Current revenue is between zero and one million dollars, indicating a small but stable business that may be receptive to sales partnerships, distribution deals, or product line extensions to accelerate growth.

Digital Presence & Tech Stack The company's use of modern digital tools like Google Cloud, Google Tag Manager, and Microsoft 365 suggests openness to digital marketing strategies and e-commerce enhancements to reach broader markets and increase sales channels.

Target Customer Base The company's existing clients come from sectors such as plumbing, furniture, and industrial manufacturing, which are aligned with larger entities like Home Depot or Menards. There are opportunities to develop wholesale or bulk sales channels to these large retail and hardware chains.