Loyalty program Capitalize on the existing free rewards program launched in 2018 to upsell memberships, exclusive offers, and targeted rewards to repeat arcade and fighting game customers.

Partnership leverage Explore co-branded promotions with growth-focused partners like UDON Entertainment and other arcade/collectible brands to expand product assortment and drive cross-sell opportunities.

Niche audience Target the dedicated fighting game and arcade enthusiast community with specialized merchandising, limited runs, and event tie-ins to increase average order value and repeat purchases.

Small team agility Leverage the lean 2-10 employee structure to deploy rapid product launches, limited-edition items, and quick-response marketing campaigns that test and scale winning SKUs.

Digital reach Enhance online visibility and conversion through improved content marketing and flexible campaigns around arcade parts, merch drops, and collaboration releases, leveraging existing tech stack and cloud infrastructure.