Focus Multimedia Email Format
Entertainment ProvidersEngland, United Kingdom51-200 Employees
Focus Multimedia, operating under the Fanatical brand, is a digital entertainment distributor based in Rugeley, West Midlands, United Kingdom. The company began in the 1990s as PC CD-ROM software pioneers and later shifted toward online digital distribution, launching Bundle Stars in 2012 to broaden access to games. Now part of the Fandom family, it has delivered more than 80 million game keys to players in over 200 countries, sourcing titles from official publishers. Its core objective is to provide quality, choice, and value in digital entertainment. Its customers include gamers worldwide who seek legitimate, affordable access to a broad catalog of digital games and related entertainment through bundles and direct keys. In the digital distribution sector, the company positions itself as a reputable provider that collaborates with official publishers to deliver verified keys, emphasizing breadth of choice and value. In mid-2026, Fanatical announced a Warhammer Fantasy Roleplay bundle through a collaboration with Cubicle 7 Games, illustrating ongoing product development and partnerships in its catalog.