Niche training Target Foley Training Services as a specialized partner for growth-stage software companies seeking formal client and staff training programs to accelerate software adoption and reduce time-to-value.

Cloud-first tech Leverage Foley’s cloud infrastructure focus (Google Cloud CDN, Cloudflare Bot Management) to position them for clients prioritizing scalable, secure, and high-performance training delivery.

SMB to mid-market With a lean team and revenue in the mid-range, pursue mid-market software companies that need outsourced training development without the overhead of a large internal team.

Adjacencies Cross-sell to clients requiring end-user enablement, onboarding curricula, and staff training programs, expanding into ongoing education and certification tracks.

Competitive lens Differentiate by emphasizing practical adoption outcomes, client-focused enablement, and rapid curriculum development for software vendors facing high churn without formal training.