Strong Market Presence Folha de S.Paulo is the leading newspaper in Brazil with a long-standing history since 1921 and has maintained its position as the best-selling national daily since the 1980s, highlighting its influential reach and brand loyalty.

Digital Expansion The company has demonstrated a focus on digital innovation by launching new products such as the C-Level news platform for economic leaders and expanding into OTT services with UOL Play, signaling opportunities to offer digital and media technology solutions.

Financial Opportunity With an estimated revenue between $25 million and $50 million, Folha presents a sizable market for targeted advertising, subscription services, or content monetization solutions tailored to media and news organizations.

Technological Infrastructure Utilizing modern web technologies including SendGrid, Google Analytics, and PWA, Folha is receptive to innovative digital marketing, analytics, and user engagement tools that can optimize their digital offerings.

Strategic Asset Sale The recent sale of data center assets to Colony Capital indicates potential interest in technology infrastructure partnerships or upgrades, providing avenues to offer cloud services, IT modernization, or data management solutions.