Digital Transformation Folha de S.Paulo has demonstrated a strong commitment to digital innovation through launches like UOL Play and the new C-Level platform, indicating a strategic shift towards multimedia and OTT content that presents opportunities for digital advertising, content partnership, and subscription services.

Technology Adoption The adoption of advanced tech stack components such as PWA, HTTP/3, and Google Analytics suggests the company invests in cutting-edge technologies to enhance online performance and user engagement, opening avenues for focused technology solutions and analytics services.

Financial Scope With a revenue range of $25 million to $50 million and a sizable employee base, Folha offers potential for scalable advertising campaigns, content sponsorships, and enterprise solutions tailored for media organizations of similar size.

Market Leadership As the best-selling newspaper since the 1980s, Folha maintains a dominant position in Brazil’s media landscape, making it a valuable partner for premium advertising, brand collaborations, and strategic content distribution opportunities.

Asset Optimization Recent sale of data center assets to Colony Capital indicates ongoing efforts to optimize assets and operations, suggesting that business development efforts could include infrastructure modernization solutions and investment opportunities aligned with digital infrastructure needs.