Strategic Partnerships Follett is actively expanding its market reach through strategic partnerships with prestigious institutions like Howard University and the University of North Carolina, presenting opportunities to offer tailored retail and learning solutions to a broad student demographic.

Digital Infrastructure Enhancement Recent investments in building a cloud-based, future-ready IT infrastructure, including collaboration with TCS and new CIO leadership, indicate a focus on modernizing technology for seamless online and in-store experiences, opening avenues for technology vendors and service providers.

Marketing and Advertising Growth The appointment of a new Chief Marketing Officer and partnerships with media solutions like Koddi demonstrate Follett’s commitment to elevating its brand visibility and customer engagement, offering potential for marketing agencies to provide innovative advertising solutions.

Product and Service Diversification Through initiatives like the Dyehard fan retail store and online campus stores, Follett is diversifying its product offerings and enhancing experiential retail, presenting opportunities to partners in merchandise, experiential marketing, and e-commerce solutions.

Educational Sector Focus With recent collaborations involving academic institutions, Follett's core customer base remains universities and colleges, providing a targeted sales channel for educational supplies, learning solutions, and campus retail technologies tailored for higher education clients.