Strategic university partnerships Follett routinely partners with major higher education institutions (Northwestern University, Towson University, Columbus State University, Baylor University) to refresh retail and course materials experiences, presenting a clear path for selling expanded campus store services, materials management, and experiential retail solutions.

Campus gift and loyalty Recent collaborations with CardCash Exchange and Giftify’s campus gift card program indicate potential to upsell gift card ecosystems, campus loyalty, and integrated student spending platforms within Follett Higher Education stores.

Esports and events Strategic esports partnerships (Shopify Rebellion and Chalked Cast Collegiate Invitational) show opportunities to package campus store sponsorships, branded merchandise, and event-driven sales to drive foot traffic and engagement on campus.

Content and tech leverage Existing tech stack includes IBM WebSphere, TOGAF, WordPress, HubSpot, and data tools like Google Sheets, signaling openness to enterprise collaboration, CRM-driven campaigns, and scalable digital experiences that can be expanded for digital materials, eBooks, and personalized student offers.

Growth through expansion Revenue in the low to mid single digits with active client wins (multiple universities secured in 2025-2026) suggests a scalable growth trajectory and room to package multi-campus rollout, bundled services, and managed course-material delivery for additional universities.