Insights

Strategic Acquisition Follow Up Boss was acquired by Zillow in 2023 for $500M, signaling strong market validation and potential integration opportunities for adjacent real estate tech stacks and lead management capabilities.

Integration Momentum Frequent announcements of integrations with AI tools and real estate platforms (Rechat, HeyJamie, Cloudmlx, Lone Wolf, Growify) indicate a healthy partner ecosystem; this creates opportunities to position complementary add-ons and data enrichment services.

Scale Opportunity With a mid-market footprint of 51-200 employees and revenue in the tens of millions, there is receptivity for scalable CRM enhancements, advanced analytics, and enterprise-grade features to support expanding real estate teams.

Competitive Landscape Competitors and market chatter (Pinova as a named competitor) present a need for differentiating features such as AI-driven engagement, deeper automation, and superior integration depth to maintain competitive edge.

Growing Ecosystem The tech stack and cloud-first posture (GraphQL, HTTP/2, Cloudflare, APIs) along with a strong developer-friendly approach suggest opportunities for developer-focused partnerships, APIs, and co-marketing to reach growth-focused brokerages.

Follow Up Boss Tech Stack

Follow Up Boss uses 8 technology products and services including Profitwell, Helm, Cloudflare CDN, and more. Explore Follow Up Boss's tech stack below.

  • Profitwell
    Analytics
  • Helm
    Cloud Infrastructure Computing
  • Cloudflare CDN
    Content Delivery Network
  • ProtoPie
    Design
  • Google Fonts API
    Font Scripts
  • HTTP/2
    Miscellaneous
  • GraphQL
    Programming Languages
  • Ahrefs
    Search Marketing

Media & News

Follow Up Boss's Email Address Formats

Follow Up Boss uses at least 1 format(s):
Follow Up Boss Email FormatsExamplePercentage
First@followupboss.comJohn@followupboss.com
81%
Last@followupboss.comDoe@followupboss.com
14%
First.Last@followupboss.comJohn.Doe@followupboss.com
4%
Last.First@followupboss.comDoe.John@followupboss.com
1%

Frequently Asked Questions

Where is Follow Up Boss's headquarters located?

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Follow Up Boss's main headquarters is located at San Francisco, California United States. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Follow Up Boss's official website and social media links?

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Follow Up Boss's official website is followupboss.com and has social profiles on LinkedIn.

What is Follow Up Boss's SIC code NAICS code?

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Follow Up Boss's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 5112 - Software Publishers.

How many employees does Follow Up Boss have currently?

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As of May 2026, Follow Up Boss has approximately 102 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Ceo: D. C.Chief Operating Officer: S. G.Vp Of Engineering: A. G.. Explore Follow Up Boss's employee directory with LeadIQ.

What industry does Follow Up Boss belong to?

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Follow Up Boss operates in the Software Development industry.

What technology does Follow Up Boss use?

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Follow Up Boss's tech stack includes ProfitwellHelmCloudflare CDNProtoPieGoogle Fonts APIHTTP/2GraphQLAhrefs.

What is Follow Up Boss's email format?

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Follow Up Boss's email format typically follows the pattern of First@followupboss.com. Find more Follow Up Boss email formats with LeadIQ.

When was Follow Up Boss founded?

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Follow Up Boss was founded in 2011.

Follow Up Boss

Software DevelopmentCalifornia, United States51-200 Employees

Follow Up Boss offers a flexible, open platform for real estate teams that extends beyond traditional CRMs to help organize operations. It emphasizes timely engagement with the right contacts and provides visibility into ongoing activity across the team. The system is designed to support smooth collaboration and accountability, whether teams work from the office or remotely, with the goal of increasing production.

Headquartered in San Francisco, California, the company operates in the software development industry and serves real estate professionals. Its target market comprises real estate teams and agents seeking a collaborative tool to manage relationships and workflows. In 2023, Zillow Group acquired Follow Up Boss, a development that reflects its integration within a broader real estate tech ecosystem.

Section iconCompany Overview

Headquarters
San Francisco, California United States
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
5112 - Software Publishers
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Follow Up Boss's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Follow Up Boss's revenue is estimated to be in the range of $25M$50M

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