Distribution Growth Leverage the existing nationwide presence in major retailers (Whole Foods, Kroger, Safeway, Starbucks, Costco, Target) to pitch cross-sell opportunities to buyers at regional grocers and club retailers, emphasizing proven shelf stability and consumer demand for natural tortilla chips.

Healthy Positioning Highlight the gluten-free, kosher, low-sodium, high-fiber attributes and absence of trans fats or artificial ingredients to target health-focused retailers, category extensions (gluten-free aisles, natural/organic sections), and diet-conscious consumer segments.

Acquisition Momentum Note the brand’s acquisition by From the Ground Up Snacks and continuous expansion narrative to approach potential partners for co-branding, private-label opportunities, or distribution collaboration in overlapping snack categories.

Social Impact Leverage Food Should Taste Good’s Food Should Do Good program and charitable contributions to engage retailers and consumers through cause-marketing campaigns, sponsorships, and joint CSR storytelling that can drive incremental shelf space and promotions.

Revenue Growth With reported revenue in the 10–25 million range and rapid growth as a top natural tortilla chip brand, pursue sales conversations around tiered pricing, volume discounts for national accounts, and seasonal promotions aligned with peak shopping periods.