Growing Market Share As one of the fastest-growing natural food companies and a leading brand in the natural tortilla chip segment, Food Should Taste Good presents a significant sales opportunity to retailers and distributors looking to expand their natural snack offerings with a proven market leader.

Diverse Product Line With over 13 unique flavors including wholesome options like Multigrain and Sweet Potato, the company appeals to health-conscious consumers seeking variety, creating potential for cross-selling and targeted marketing campaigns to niche customer segments.

Strong Retail Presence Distributed across major retail chains such as Whole Foods, Kroger, Costco, and Target, Food Should Taste Good has established a broad channel network that can be leveraged for new product launches and promotional collaborations.

Brand Recognition & Awards Having received 20 industry awards and recognition as a top natural tortilla chip brand, the company’s reputation offers opportunities for co-branding, joint marketing, and expanding into new markets aligned with premium, award-winning natural foods.

Growth Through Acquisition Recent acquisition by From The Ground Up demonstrates strategic growth and investment interest in the natural snack segment, indicating opportunities for partnerships, joint ventures, or expansion into complementary product lines to capitalize on industry consolidation trends.