Rapid Market Growth Food Should Taste Good is one of the fastest-growing natural food brands with a strong presence in major North American retailers, indicating significant opportunity for expanding distribution and increasing sales volume within natural and health-conscious consumer segments.

Award-Winning Credibility With over 20 industry awards and a reputation for quality and innovation, the company possesses strong brand recognition that can be leveraged to introduce new product lines or complementary healthy snack items to loyal customers.

Sustainability & Values The company's commitment to natural ingredients, certifications like gluten-free and Kosher, and a focus on social responsibility through its Food Should Do Good program highlight aligning sales pitches with ethically-conscious consumer preferences.

Recent Acquisition Food Should Taste Good was acquired by Fromthegroundupsnacks in 2023, presenting opportunities to cross-sell new flavors, explore co-branded marketing campaigns, and expand product development leveraging the parent company’s resources.

Market Differentiation Positioned as a top natural tortilla chip brand with a diverse flavor portfolio and health-focused attributes, there is potential to target health-conscious, gluten-free, and gourmet snack markets through tailored marketing strategies.