Insights

Strategic Brand Alignment Footaction's strong partnership history with Nike, including exclusive collaborations like the Flight 23 stores, presents opportunities to leverage the Nike brand's appeal through targeted marketing campaigns and exclusive product launches to attract brand-loyal consumers.

Youth Engagement Campaigns The company’s recent marketing initiatives such as the Faith Over Fear and No 1 Way campaigns highlight its focus on self-expression among youth, offering avenues to develop promotional offerings, exclusive collections, and social media activations that resonate with young, trend-conscious audiences.

Digital Community Building Utilizing its current tech stack and digital platforms, Footaction can enhance online engagement by integrating more interactive features, personalized shopping experiences, and social content collaborations to increase online sales and customer loyalty.

Expanding Product Lines The launch of unique campaigns like Baby Girl and exclusive apparel collections indicates potential to further diversify product categories, including limited-edition drops and collaborations, to boost foot traffic in stores and online sales.

Regional Store Optimization With around 272 stores strategically located across the United States and Puerto Rico, there are opportunities to identify high-performing locations and tailor regional marketing initiatives, in-store events, and local partnerships to maximize sales growth in key markets.

Footaction Tech Stack

Footaction uses 8 technology products and services including Optimizely, Crazy Egg, Zendesk, and more. Explore Footaction's tech stack below.

  • Optimizely
    A/B Testing
  • Crazy Egg
    Analytics
  • Zendesk
    Documentation Tools
  • YUI
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • SWFObject
    Miscellaneous
  • YouTube
    Video Players
  • Google Analytics
    Web Analytics

Media & News

Footaction's Email Address Formats

Footaction uses at least 1 format(s):
Footaction Email FormatsExamplePercentage
First_Last@footaction.comJohn_Doe@footaction.com
40%
FLast@footaction.comJDoe@footaction.com
13%
First.Last@footaction.comJohn.Doe@footaction.com
7%
First_Last@footaction.comJohn_Doe@footaction.com
40%

Frequently Asked Questions

What is Footaction's official website and social media links?

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Footaction's official website is footaction.com and has social profiles on LinkedIn.

What is Footaction's NAICS code?

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Footaction's NAICS code is 44-45 - Retail Trade.

How many employees does Footaction have currently?

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As of December 2025, Footaction has approximately 1K employees across 4 continents, including North AmericaAsiaEurope. Key team members include President: J. R.Head Cashier: J. B.Head Cashier: N. H.. Explore Footaction's employee directory with LeadIQ.

What industry does Footaction belong to?

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Footaction operates in the Retail industry.

What technology does Footaction use?

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Footaction's tech stack includes OptimizelyCrazy EggZendeskYUIjQuerySWFObjectYouTubeGoogle Analytics.

What is Footaction's email format?

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Footaction's email format typically follows the pattern of First_Last@footaction.com. Find more Footaction email formats with LeadIQ.

When was Footaction founded?

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Footaction was founded in 1976.

Footaction

RetailNew York, United States1001-5000 Employees

Footaction is a subsidiary of Foot Locker.  We live at the intersection of sports and style to serve those who are steps ahead of the latest trends. We offer looks that include the newest releases, exclusive apparel collections, and some of the biggest names in sportswear. We have approximately 272 stores located throughout the United States and Puerto Rico which focus on authentic, premium product. If you are someone who thrives on expressing your individual style, knows the trends, and how to make them your own then we're your company.

Foot Locker’s global house-of-brands inspires and empowers youth culture. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place.  To learn more about the incredible impact we’re making on both our local and global communities, visit our Foot Locker Life page.   

We play to win and succeed as a team. We attribute our success to the drive and intelligence of our associates. We have a firm belief that “everyone leads” at Foot Locker and are committed to leveraging the passions of our leaders across the globe. We offer our associates tools and resources to build their capabilities and cultivate a path for their career growth. It is through these ideals and strong leadership that we have and will continue to succeed as a great company.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
1976
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Footaction's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Footaction's revenue is estimated to be in the range of $100M$250M

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