Sustainability Edge Forbo Movement Systems emphasizes sustainability in its production and customer solutions, presenting an opportunity to upsell energy-efficient and ergonomic conveyor and belt solutions to manufacturers prioritizing green initiatives and cost savings.

Global Leaders Target large, multinationals and OEMs that require reliable, high-quality belts and power transmission solutions, leveraging Forbo's established reputation and long history since 1919 to win multi-site contracts.

Integrated Offerings Cross-sell opportunities exist across conveyor belts, modular belts, timing belts, and motion components, enabling bundled solutions for production lines, material flow, and logistics improvement.

Mid Market Focus With revenue in the hundreds of millions and a wide range of customers, there is room to expand into mid-market manufacturers seeking scalable, durable, and serviceable belt systems with strong after-sales support.

Service Potential Provide value through maintenance, performance optimization, and sustainability certifications, positioning after-market services as a growth stream alongside equipment sales to improve uptime and total cost of ownership.