Strong Local Presence Ford Lomas Automotriz operates in Mexico City with a dedicated team of 51-200 employees, positioning it as a local player with personalized customer service, which could be leveraged to cross-sell maintenance, accessories, and financing solutions.

Revenue Potential With annual revenues ranging between one and ten million dollars, Ford Lomas presents a growth opportunity to expand dealership sales, parts, and service offerings through targeted marketing and product diversification.

Brand Alignment As an authorized Ford distributor with a focus on delivering an excellent customer experience, there is potential to enhance customer loyalty programs and digital engagement strategies to maximize repeat business.

Digital Engagement Utilizing its current tech stack, including WhatsApp Business and Adobe Tag Manager, Ford Lomas can improve online lead generation, customer outreach, and appointment scheduling to boost sales conversions.

Market Positioning Operating in a competitive segment alongside companies like RAM and GMC, Ford Lomas can explore strategic partnerships, promotions, and inventory expansion tailored to local buyer preferences to strengthen its market share.