Customer Experience Ford of Boerne emphasizes a customer-first experience across sales, service, and parts, presenting opportunities to offer upsell services, bundled maintenance plans, and loyalty programs to enhance recurring revenue and lifetime value.

Community & Leadership Under new ownership since 2018 and led by locally connected executives, the dealership can be positioned for community-focused campaigns and local partnerships, enabling targeted outreach to Boerne and Hill Country markets.

High Volume Facility With a large inventory and state-of-the-art facility, there are sales opportunities for extended warranty products, certified pre-owned programs, and finance bundles that improve deal size and customer satisfaction.

Award-Winning Service Six consecutive Ford President’s Award wins signal strong operations; propose proactive service reminders, telematics-based maintenance alerts, and service-plan cross-sells to drive repeat visits and service revenue.

Digital Ad Engagement Current tech stack includes Google/Microsoft advertising and The Trade Desk; leverage these channels for targeted campaigns, retargeting, and custom offers to drive showroom traffic and online appointment bookings.