Growing Customer Base With a strong reputation as a leading Ford dealer in middle Tennessee and a diverse inventory of new and pre-owned vehicles, Ford of Murfreesboro presents an opportunity to expand customer outreach through targeted advertising and loyalty programs.

Digital Engagement The company's active online presence and utilization of digital marketing tools like Google Tag Manager and Facebook Pixel indicate potential for increased online advertising campaigns to boost vehicle sales and service bookings.

Service Revenue Growth The established Service Department performing maintenance and repairs suggests opportunities to upsell service packages, maintenance plans, and vehicle accessories to existing customers, increasing revenue streams.

Brand Loyalty Opportunities As a well-known local dealership, there is potential to develop customer engagement initiatives such as referral programs and exclusive offers, fostering repeat business and enhancing brand loyalty in the community.

Market Expansion Potential Given the company's revenue size and market position relative to competitors, prospects exist for introducing new financing options, vehicle models, or customer financing partnerships to attract a broader audience.